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Introduction to ICC
Intercultural communication
Background
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Globalisation
Business
Diplomacy
Conflicts
Failed projects
Accidents and near-accidents
Tourism
Conflicts
• The Mohammed caricatures
• Genocides: Rwanda, Darfur, the
Holocaust, Bosnia-Hercegovina, ”The
glorious history of the West”....
• Civil wars: Northern Ireland, Iraq,Ivory
Coast...
• Terrorism, neo-colonialism
• The Israeli wall
Intercultural projects
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Mergers
Joint ventures
Development projects
Love and friendship
Work migration
Studies abroad
Tourism
Wars & refugees
Peacekeeping
• Transports
• Organisations
• Multinational
enterprises
• Export/import
• Sports
• Music
• Media
Social problems
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Gang violence
Segregation
Fundamentalist religion
Unemployment
Education drop out
Female underrepresentation
Racism
Scientific field
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Cultural studies
Anthropology
Ethnography
Sociology
Social psychology
Religion
Philosophy
History
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Communications
Semiotics
Socio-lingusitics
Foreign languages
Economics
Geography
Popular culture
Conflict resolution
Usefulness
• The ICC field is what is useful
• WHEN AND IF successful cooperation is
desired
• Successful communication includes
positive values and attitudes
Values and attitudes I
• Value the importance of being a competent
intercultural communicator.
• Acknowledge personal values as a cultural
result.
• Learn to respect cultural differences.
• Acknowledge the tendency to value our inner
groups.
• Tolerate the different interpretations others make
about different facts and happenings.
• Value the importance of cultural identity,
acknowledging the value of diversity.
Values and attitudes II
• Gain respect towards time, space, value, and
management approaches in other cultures.
• See the cultural patterns reflected in the
languages of different cultures.
• Develop a receptive attitude towards different
nonverbal behaviours.
• Promote a win-win relationship in any
intercultural negotiation.
• Understand the potential personal value gained
from the culture shock process.