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Chapter 4 Learning: Theories and Program Design Chapter 4 What is Learning? Learning is: A relatively permanent change in human capabilities that is not a result of growth processes. Chapter 4 What is Learning? Specific outcomes include: Verbal information - facts Intellectual skills - process of thinking Motor skills - physical movement Attitudes - beliefs, feelings and behavior Cognitive strategies - Chapter 4 Learning Theories Reinforcement Theory: Individuals are motivated to perform or avoid behaviors because of past outcomes of those behaviors. Behavior is controlled by its consequences. Chapter 4 Learning Theories Social Learning Theory: People learn by observing other people and attempting to emulate their behaviors. Chapter 4 Learning Theories Social Learning Theory: Four processes involved in learning - •Attentional - have to be aware •Retentional - have to remember •Reproductional - have to be able to reproduce •Positive outcome - it better be good! Chapter 4 Learning Theories Goal Setting Theory: Behavior is the result of a person’s conscious goals and intentions. Chapter 4 Learning Theories “Need” Theory: Needs motivate people to behave a certain way in order to satisfy that need. To make training relevant, Trainers should explain how training will help the learners meet their needs. Chapter 4 Learning Theories Expectancy Theory: Behavior is based on 3 factors - •Expectancy - the link between trying and performing •Instrumentality - engaging in a behavior will have a desired outcome •Valence - the value one places on an outcome Chapter 4 Learning Theories Adult Learning Theory (Andragogy): Basic assumptions about adult learning- 1. Adults need to be self directed 2. Adults need to know why 3. Adults bring work-related experiences 4. Adults use a “problem-centered” approach 5. Adults have intrinsic & extrinsic motivators Chapter 4 Learning Theories Information Processing Theory: A message is received by the senses, registered, stored in short-term memory, transformed for long-term memory, and a response to the information is organized. Chapter 4 The Learning Process The process includes - •Expectancy - the learner’s mental state •Perception - ability to organize messages •Working Storage - rehearsal and repetition •Semantic Encoding - coding of messages •Retrieval - identification of material •Generalizing - ability to adapt information •Gratifying - feedback learner receives Chapter 4 The Learning Process Implications for Training: Individuals learn objectives •Statement of •Statement of •Statement of best when they understand the what is expected to be done level of performance conditions / environment Chapter 4 The Learning Process Implications for Training: Employees are more likely to learn when the training is linked to current job experiences and tasks. That gives meaning to the material. Chapter 4 The Learning Process Implications for Training: Employees need to practice for learning to stick. “Overlearning” involves continuing to practice beyond the point at which the learner has demonstrated proficiency more than once. Chapter 4 The Learning Process Implications for Training: Employees need feedback concerning how well they are meeting the predetermined objectives. Feedback should be specific and follow the behavior as close as possible. Chapter 4 The Learning Process Implications for Training: Employees learn by observing and interacting with others. Chapter 4 The Learning Process Implications for Training: The training program needs to be properly coordinated and arranged. “Training administration” includes enrollment, material prep, arranging for a facility, and evaluating the program & outcomes.