Download Propaganda

What is propaganda?
Definition: information, ideas, or rumors spread to
help or harm a person, group, movement, etc.
Q: How does Propaganda apply to
the Counter-Reformation?
A: The Catholic Church used propaganda
techniques to convince people that the
church wasn’t all that bad afterall.
There are 6 propaganda techniques
that we are going to examine & use.
Technique #1: BANDWAGON:
Persuading people to do something by letting
them know others are doing it.
Example:
80% of people
use Colgate. Do
you?
Jump on the
bandwagon y’all!
Everyone else is!
Testimonial:
Technique # 2
Using the words of a famous
person to persuade you.
My face has never
been so clear after
using Proactiv; I
love it!!!
You should buy
today… after
all, Jessica
Simpson did!
Glittering
Generalities
Technique # 3
Definition: Words that sound
attractive or catchy, but really
don’t mean anything.
These are just:
logical fallacies
What’s a fallacy
you ask?
a deceptive, misleading, or
false notion or belief
Based on the words used
to sell, the customer
thinks they are getting
something better than
what it really might be.
Glittering
Generalities
“This new
recipe is all
natural!”
You’re
Thinking…
Wait a minute…
“It’s 100%
organic!”
“Wow, if it’s all natural,
it must be really good!
What you should
be thinking…
“My dog’s mess is all natural and
I sure don’t want to eat that!”
Technique #4: Emotional Words
Words that make you feel strongly
about someone or something.
These words could
make you feel guilty,
sad, warm, happy, etc.
These words
could apply
to any
emotion.
Example:
Take a fun-filled cruise to a luxurious paradise in the Bahamas.
These words are applying to your emotions!
Emotional Words…continued
•The commercial for the abused &
suffering pets
•Adopt a child foundation
Technique # 5
“HeadOn!
”
Definition:The product name or
“HeadOn!”
Repetition
phrase is repeated at least 4 times.
“HeadOn!
“HeadOn!”
Bait and Switch
Technique # 6
An item is advertised at an unbelievably
low price at a store. In the store, the
customer is advised that the item is ‘no
longer in stock’ or ‘not really good
anyway’. The attention is SWITCHED to
another higher-priced item, often of an
inferior brand.
What you can write:
Customer is tricked into
buying a more expensive item.
Another B&S Situation:
1.
A car dealer advertises a new BMW
for only $299 per month.
2.
You get to the lot and: the car is not
able to be found, the rate was figured
for someone with a perfect credit
score and the car had no “extras” that
was figured into the total, that was
only a 1 day special..
3.
Then, the car dealer switches you to
looking at a much “better” and more
expensive car.
4.
Since you’re already on the lot, you
might as well look and possibly end
up buying something out of your price
range!
It’s time
to be
creative!!!
“Let’s Get to Work &
Have Some Fun!!!”
Your Assignment…
 You have been hired by the
Catholic Church to help with the
Counter-Reformation
 Your job is to create some form of
propaganda to get people to rejoin the Catholic Church
 Use as many of the
propaganda techniques as
you can
 You want to stop the spread of
the Protestant Reformation and
make the Catholic Church look
good!