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PROPAGANDA April 2014 HLA2/ LA 2 Name Calling links a person or idea to a negative symbol “Trotsky is a demon.” Glittering Generalities - make the audience approve and accept without examining the evidence - “I stand for freedom,” said the candidate. Euphemism the substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt. the expression “To pass away” is a euphemism for “to die.” Transfer - using things people accept to get the public to accept something else - symbols constantly used Cross Swastika Testimonial - a statement that gives evidence to the truth, excellence of something - misuse in citing individuals who are not qualified to make judgments about a particular issue Testimonial Plain Folks speakers attempt to convince their audience that they, and their ideas, are“of the people” Example: When Bill Clinton campaigned, he ate at McDonald’s. Bandwagon false sense of a rush to join something that doesn’t truly exist “everyone else is doing it, and so should you” • Fear - warn audience that disaster will result if they don’t follow a particular course of action - more of a “tactic” FEAR Propaganda Posters Bandwagon or Plain Folk Fear What did the previous posters appeal to? Which type of propaganda did they utilize? Propaganda Posters Fear Fear and Bandwagon