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Persuasive
Techniques
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to
influence opinions, emotions, attitudes
or behavior.
What is persuasion?
Generally
an appeal
to emotion, not
intellect.
An
attempt to
change your behavior
It
attempts to
“guide your choice”
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
BANDWAGON: Persuading people to
do something by letting them know others
are doing it.
Example:
80% of people
use Colgate. Do
you?
Jump on the
bandwagon y’all!
Everyone else is!
Testimonial:
Using the words of a famous
person to persuade you.
My face has never
been so clear after
using Proactiv; I
love it!!!
You should
buy today…
after all,
Jessica
Simpson did!
Loaded words or Glittering
Generalities
Definition: Words that sound
attractive or catchy, but really
don’t mean anything.
These are just:
logical fallacies
What’s a fallacy
you ask?
a deceptive, misleading, or
false notion or belief
Based on the words used
to sell, the customer
thinks they are getting
something better than
what it really might be.
Loaded Words or
Glittering Generalities
- Use attractive, but vague words that make speeches
and other communications sound good, but in practice
say nothing in - particular.
- Use words that appeal to values, which often
themselves are related to triggering of powerful
emotions.
- intangible nouns that embody ideals, such as dignity,
freedom, fame, integrity, justice, love and respect
Ladies and Gentlemen, it is with the greatest pleasure that I welcome you to
this most auspicious of occasions. We are gathered here on the brink of a
challenge to which we must all rise in concert, for not to do so would be to
accept despair, which I will never do and I know you will never accept.
Examples
• Use
“loaded”
words like .
..
– new
– improved
– best
Facts and figures
Statistics and supposedly objective factual information is used
to prove the superiority of the product e.g. a car manufacturer
quotes the amount of time it takes their car to get from 0 to 100
k.p.h.
Tends to be based on skewed information or doesn’t give all the
info
Name Calling or stereotyping


Smears or damages an
opponent
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter
•Makes insinuation
that this product is
better than others.
•“avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car
•
-
-
Plain Folks
Makes the leaders look like
Plain folks (mom and pop
style).
a convincing method to
show they are just
common people.
Opposite of snob appeal
PRACTICE:
What type of propaganda technique is used in the
following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Facts and
Figures
B. Loaded word
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and Figures
H. Transfer
C. Testimonial
Loaded Word
What type of propaganda technique
is used in the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Facts and Figures
D. Name
Calling
What type of propaganda technique is
used in the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
A. Bandwagon
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
C. Testimonial
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Facts and Figures
Loaded Word
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Facts and
Figures
Loaded Word
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
Bandwagon
What type of propaganda is this?
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Facts and
Figures
• Facts and
Figures
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
• Snob Appeal
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
D. Name -Calling
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
F. Snob appeal