Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Propaganda of Fascist Italy wikipedia , lookup
Cartographic propaganda wikipedia , lookup
Propaganda in Japan during the Second Sino-Japanese War and World War II wikipedia , lookup
Radio propaganda wikipedia , lookup
Architectural propaganda wikipedia , lookup
Propaganda in Nazi Germany wikipedia , lookup
Randal Marlin wikipedia , lookup
Psychological warfare wikipedia , lookup
Persuasive Techniques (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. What is persuasion? Generally an appeal to emotion, not intellect. An attempt to change your behavior It attempts to “guide your choice” Who uses propaganda? • Military • Media • Advertisers • Politicians • You and I!!! BANDWAGON: Persuading people to do something by letting them know others are doing it. Example: 80% of people use Colgate. Do you? Jump on the bandwagon y’all! Everyone else is! Testimonial: Using the words of a famous person to persuade you. My face has never been so clear after using Proactiv; I love it!!! You should buy today… after all, Jessica Simpson did! Loaded words or Glittering Generalities Definition: Words that sound attractive or catchy, but really don’t mean anything. These are just: logical fallacies What’s a fallacy you ask? a deceptive, misleading, or false notion or belief Based on the words used to sell, the customer thinks they are getting something better than what it really might be. Loaded Words or Glittering Generalities - Use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in - particular. - Use words that appeal to values, which often themselves are related to triggering of powerful emotions. - intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect Ladies and Gentlemen, it is with the greatest pleasure that I welcome you to this most auspicious of occasions. We are gathered here on the brink of a challenge to which we must all rise in concert, for not to do so would be to accept despair, which I will never do and I know you will never accept. Examples • Use “loaded” words like . .. – new – improved – best Facts and figures Statistics and supposedly objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h. Tends to be based on skewed information or doesn’t give all the info Name Calling or stereotyping Smears or damages an opponent Often used by politicians In a campaign speech to a logging company, the Congressman referred to his environmentally conscious opponent as a "tree hugger." Snob Appeal •aims to flatter •Makes insinuation that this product is better than others. •“avant garde” ahead of the times. The ultimate driving machine Lexus sports car • - - Plain Folks Makes the leaders look like Plain folks (mom and pop style). a convincing method to show they are just common people. Opposite of snob appeal PRACTICE: What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Facts and Figures B. Loaded word What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Facts and Figures H. Transfer C. Testimonial Loaded Word What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Facts and Figures D. Name Calling What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics A. Bandwagon What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics C. Testimonial What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Facts and Figures Loaded Word What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Facts and Figures Loaded Word What type of propaganda technique is used in the following ad? A. B. C. D. E. F. G. H. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Misuse of Statistics Transfer Bandwagon What type of propaganda is this? 95% of homework assigned is busy work and is not beneficial to the student! A. B. C. D. E. F. G. Bandwagon Loaded Words Testimonial Name-Calling Plain Folks Snob Appeal Facts and Figures • Facts and Figures What type of propaganda technique is used in the following ad? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer • Snob Appeal What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer D. Name -Calling What type of propaganda is this? A. Bandwagon B. Loaded Words C. Testimonial D. Name-Calling E. Plain Folks F. Snob Appeal G. Misuse of Statistics H. Transfer F. Snob appeal