Download Propaganda

Propaganda
Is the deliberate attempt to influence a mass audience to act or think in a
certain way.
“We must remember that in time of war what is
said on the enemy’s side of the front is always
propaganda, and what is said on our side of the
front is truth and righteousness, the cause of
humanity and a crusade for peace.”
-Walter Lipman
Slogans
Catchy phrases are more easily remembered than complicated more
accurate explanation.
• Sleep Country USA…..
• President Obama’s Campaign Slogan
Ad Homonim
Means to or against the man.
When used as propaganda, the opposing side points out the negative
aspects of their opponent. They attack the opponent personally, rather than
looking at their ideas.
Consider how Squealer approaches Snowball’s actions and defends
Napoleon’s.
Repetition
A message is drummed into a listeners or viewers conscience.
Adolf Hitler wrote: "The intelligence of the masses is small. Their
forgetfulness is great. They must be told the same thing a thousand times."
Loaded
Words
Arouse strong emotional responses
Old Major’s speech has many
loaded words.
Take a look at Old Major’s speech,
what words do you see as being
“loaded?”
Powerful Images
Images can be loaded with emotions just like words can be loaded with
emotions.
Fear
Play into the listeners fears
The War on Terror?
The “Terror”
SurvivalHandbook
can be found
On the Fox News
Website.
“You don’t want Jones to come
back?”
Card Stacking
Presenting information that puts the
product or idea in a positive light and
omitting the negative information.
“We pigs work hard and need the milk
and apples.”
Bandwagon
Come on jump on the bandwagon!
Everyone is doing it!
Glittering Generalities
The pigs need the milk in the name of
intelligence.
Agreeing to an idea/product for the
betterment of a society
Testimonials
Testimonials are quotations or endorsements, in or out of context, which
attempt to connect a famous or respectable person with a product or item.
Our basic desires and needs
All human beings need food, drink, clothing and
shelter. Humans also have emotional needs.
Take another look at Old Major’s speech, what does
he say about the animal's basic desires and needs?
How does this make Old Major’s ideas more
appealing?
Squealer
Squealer’s sole purpose on the farm is to convinvce the animals that the
decisions the pigs make are for the “betterment of the farm.”
When has Squealer used his persuasion to convince the animals of
something the pigs did? Why do Squealer’s words work?