Download Propaganda

Propaganda
Who’s YOUR daddy?
Propaganda
 Is the deliberate attempt to influence
a mass audience to act or think in a
certain way.

“We must remember that in time of war what is said
on the enemy’s side of the front is always
propaganda, and what is said on our side of the front
is truth and righteousness, the cause of humanity
and a crusade for peace.” Walter Lipman
Slogans
 Sleep Country USA…..
 Catchy phrases are more easily
remembered than complicated more
accurate explanation.
Repetition
 A message is drummed into a
listeners or viewers conscience.
 Adolf Hitler wrote: "The intelligence of
the masses is small. Their
forgetfulness is great. They must be
told the same thing a thousand
times."
Loaded Words
 Arouse strong emotional responses
 Old Major’s speech has many loaded
words. Take a look at Old Major’s
speech, what words do you see as
being “loaded?”
Powerful Images
 Images can be loaded with emotions
just like words can be loaded with
emotions.
Fear
 Play into the listeners fears
 The War on Terror?
 The “Terror”
SurvivalHandbook
can be found
On the Fox News
Website.
Card Stacking
 Presenting information that puts the
product or idea in a positive light and
omitting the negative information.
Bandwagon
 Come on jump on the bandwagon!
 Everyone is doing it!
Glittering Generalities
 The pigs need the milk in the name of
intelligence.
 Agreeing to an idea/product for the
betterment of a society
Testimonials
 Testimonials are quotations or
endorsements, in or out of context,
which attempt to connect a famous or
respectable person with a product or
item.
Our basic desires and needs
 All human beings need food, drink, clothing
and shelter. Humans also have emotional
needs.
Take another look at Old Major’s speech, what
does he say about the animal's basic
desires and needs?
How does this make Old Major’s ideas more
appealing?
Squealer
 Squealer’s sole purpose on the farm
is to convinvce the animals that the
decisions the pigs make are for the
“betterment of the farm.”
 When has Squealer used his
persuasion to convince the animals of
something the pigs did? Why do
Squealer’s words work?