Download Propaganda Techniques

Propaganda
Techniques
Propaganda
•A technique of persuasion
aimed at influencing public
opinion to create a particular
popular belief.
Propaganda Techniques
•Plain Folk
•Bandwagon
•Name Calling
•Card Stacking
•Glittering
Generalities
•Transfer
•Testimonial
Plain Folk
•Pretend to be one of the
common people.
•Helps listener relate to
speaker.
“I’m one of the worker’s
friends”
http://changingminds.org/techniques/propaganda/plain_f
olks.htm
Bandwagon
•Follow the crowd, be with the
majority.
•Appeals to people who want to
be on the winning team.
Ex: “I’m voting for the
Situation, why aren’t you?”
http://changingminds.org/techniques/propaganda/bandwagon.htm
Name Calling
•Do not discuss facts, just give
the opposition a bad name.
•Attaches negative image to
opposing side.
“Mickey Mouse is unAmerican”
http://changingminds.org/techniques/propaganda/name_calling.htm
Glittering Generalities
•Broad and vague statements.
•Never really says anything.
“In the interest of peace and
prosperity”
http://changingminds.org/techniques/propaganda/glitteri
ng_generalities.htm
Transfer
• Use symbols to accomplish
purposes for which they intended.
• Associates person w/ positive
image.
Using an American flag as a
backdrop
http://changingminds.org/techniques/propaganda/transfer.htm
Testimonial
•Endorsed by a celebrity.
•Makes people think that a
positive view of the person is a
“correct” one
The Situation is endorsing
Snooki for president.
http://changingminds.org/techniques/propaganda/testimonial.htm
Card Stacking
•Presenting only one side of an
issue through the distortion of
facts.
•Makes evidence against person
seem overwhelming
“Pauly D voted 35 times to
raise your taxes!”
http://changingminds.org/techniques/propaganda/card_stacking.htm
Snob Appeal
•This device reverses the
appeal of PLAIN FOLKS.
Instead, this one tries to
flatter the consumer by
making her think she is
special.