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Media Propaganda &
Persuasion Throughout
History
By Angie Hillman
Essential Question
Do media presentations
impact the way we think
and live our lives?
In other words…Do these
advertisements make us….
 buy things we do not need?
 spend money we do not have?
 set different goals for ourselves?
 want items others have?
Unit Question
What influences you when you buy
something?
 peer pressure
 advertisements
 color
 cost
 name brand
 comfort
Unit Question
Do you believe everything that you are
told or do you go with your gut on
things?
KWL Chart on Media Propaganda
K= What do
we already
know?
W=What do
we want to
know?
L=What did
we learn?
Think-Pair-Share
What do you think the following terms mean?
What do they have to do with advertising?
 Glittering Generalities
 Name Calling
 Testimonial
 Plain Folks
 Bandwagon
 Transfer
 Rewards
Glittering Generalities
 Definition- uses glowing POSITIVE
WORDS such as “new,” “exciting,”
“wonderful.”
 Problem-the glittering words really
don’t tell us anything about the product.
 Example-Honda CR-V
Name Calling
 Definition-is calling the competitor
BAD NAMES.
 Problem-the ad denigrates the other
product without telling positive things
about the supported product.
 Examples-”Tide is better than all of the
other detergents.” /Altell commercials
Card Stacking
 Definition-lists numerous REASONS
why the product is good.
 Problem-some of the reasons given may
be small ones
 Positive-this ad usually tends to provide
more information than ads with other
types of propaganda
 Exampls-”Tide is great for five
reasons.” / ShamWoW
Testimonial
 Definition-uses some person to
TESTIFY THE WORTH OF THE
PRODUCT.
 Problem-the person may not actually
use the product. Even if the person uses
the product, why should we buy a
product just become a famous football
player endorses it?
 Example-endorsement by a movie star
or sports hero/Proactive
Plain Folks
 Definition-uses common, ORDINARY
PEOPLE to sell a product. It says that
you share this problem with others.
 Problem-just because a politician
dresses like the people he/she is around,
the person really hasn’t changed.
 Example-Dove products
Bandwagon
 Definition-states that because a LARGE
NUMBER OF PEOPLE USE THE
PRODUCT, you should jump on the
bandwagon, too.
 Problem-just because more people do
something doesn’t always make it good.
 Example-maybe a lot of people went to
the movie, but few enjoyed it/Crest
Transfer
 Definition-persuades you to buy a
product for the WRONG REASONS.
 Problem-the customer is buying the
gimmick and not the real product.
 Examples-you buy cereal to get the free
toy inside.
Rewards
 Definition-a product that you want to
buy but you get a BONUS anyway.
 Problem Example-you buy a car and get a free
year’s supply of gas.
Fact vs. Opinion
 Fact-something that
 Opinion-something
can be proven
 Example-We live in
Cottonwood, AZ.
that you think or
have an emotion
about
 Example-I don’t like
meatloaf.
Primary vs. Secondary Sources
 Primary Source-
 Secondary Source-
original sources that
provide firsthand
information
 Examples-visiting a
grocery store,
interviewing an
expert, or talking to
a person who
actually saw an
event take place
contain information
that has been
gathered from
someone else
 Examples-most
nonfiction books,
newspapers,
magazines, and
websites
Ticket Out: Note Card Response
What do you still need
CLARIFIED?
What do you
PREDICT will be the
most interesting part of
this unit?
What QUESTION do
you still have?
SUMMARIZE the
most important concept
that you learned today?