Download Attack ad: http://www.youtube.com/watch?v=6h3G

Propaganda Types/Techniques
Glittering Generality
Bandwagon
Stacked cards
Name calling
“Just plain folks”
Glittering Generality
sounds good, but is essentially meaningless
Bandwagon
convincing people that everyone else agrees with
a certain candidate/idea, so that they will join in;
appeals to many people’s desire to be on the
winning side
Stacked Cards
Presents only one side of the issue, can distort the facts
An incumbent says about an opponent: “I’ve already done
things he just wants to do!”
Name Calling
an attempt to turn people against an opponent or
idea by associating an unpleasant label or
description
“Just Plain Folks”
 to make people think that the candidate is just like them,
with the same desires and concerns
Can you identify the types of
propaganda in the following
videos?
Write down whatever types you
see when I play them on a piece
of paper you can turn in…
John McCain
“Man in the Area”
http://www.johnmccain.com/maninthearena/
“McSame as Bush”
http://www.peterfeddo.com/node/98
Hillary Clinton
“3:00am Phone Call”
http://hillaryclinton.com/video/142.aspx
Barack Obama
“Yes We Can”
http://www.barackobama.com/index.php
Hillary Clinton
“One of a Million”
http://hillaryclinton.com/video/140.aspx
John McCain
“Courageous Leader”
http://www.johnmccain.com/courageous/