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Propaganda Techniques Opinions expressed for the purpose of influencing actions of individuals or groups Bandwagon Support of the majority “Join the crowd” “Everyone else is doing it, and so should you.” Endorsements A famous person endorses the candidate; you should, too. Glittering Generality Supports vague values like good, proper, democracy, prosperity Seeks to make us “approve and accept” without examining the evidence Just Plain Folks An attempt to convince that they, and their ideas, are “of the people” Name-Calling Links a person or idea to a negative symbol Hopes audience will reject the person or idea on the basis of the negative symbol rather than the evidence Stacked Cards 1st Best record in area Symbols Associates with positive images Stirs emotions