Download Esner`s Propaganda PPT

Propaganda
Animal Farm
Mr. Esner
Mr. Ambrose
An Ambresner Production
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The use of a variety of communication
techniques that create an emotional appeal
to accept a particular belief or opinion,
to adopt a certain behavior or to perform a
particular action.
Such communication would be dishonest at
best, if not a flat out lie.
There is some disagreement about whether
all persuasive communication is
propagandistic or whether the propaganda
label can only be applied to dishonest
messages.
Propaganda
Types of Propaganda

Links a person, or idea, to a negative
symbol.
Obama is frequently
called a “socialist,”
Kerry is frequently
called a “flip-flopper.”
Name Calling

Using a word, product, or phrase
repeatedly.
Repetition
(Anaphora)
Think about Boxer
– he remembers
simple, repetitive
slogans.

Fear propaganda will often present a
dreaded circumstance and then follow it
up with the behavior or necessary action
Certainly Stalin and Napoleon
needed to avoid it.
employ this – and perhaps it is the
most effective.
Fear

A candidate or cause is identified with
common people from everyday walks of
life, creating a sense of connection.
Bill Clinton famously went to
McDonald’s during his
Presidential runs. Scott Brown
campaigned in his pick-up truck.
Plain Folks

Puts forth the idea that everyone is doing
this, or everyone supports this
person/cause, so should you. Appeals to
the conformist in all of us; no one wants
to be left out.
Bandwagon
Get on the
bandwagon!

A celebrity endorsement of a philosophy,
movement, or candidate.
Chuck Norris endorses this
candidate! So should you!
Testimonial
Former Red Sox pitcher Curt
Schilling famously endorses
political candidates.

Employs the use of symbols, words, or
quotes to convey a message, or known
emotion, not necessarily connected with
them.
Transfer

Creating or using twisted logic to assert a
point. Example: Bill Clinton supports gun
control. Communist regimes have always
supported gun control. Bill Clinton is a
communist.
Logical Fallacy

Closely related to transfer. Generally
accepted virtue is usually employed to stir
up favorable emotions.
Can you think of car
ads or names of cars
that function as
“glittering
generalities”?
Glittering Generality