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* Propaganda Tools * Spreading of information to help or to hurt a cause. * Telling only the side you want people to know * Appealing to emotions rather than intellect * The Art of Persuasion *Your deeper understanding of propaganda devices can: *Save you lots of money. *Assist you in making better political decisions. *Help you distinguish between fact and opinion. *Aid you in persuading others. * *There are many types of propaganda. You are required to know 4 types this year. * *Get on the bandwagon *Everyone is doing it *Everybody has one *Be a winner *Be popular *Be smart * For example, in the Nasonex bee commercial, the spokesperson explains that "four million people used Nasonex last year." * Verizon also uses the bandwagon method by saying they are "America's most reliable network." * AT&T for example, uses the catchy slogan of "AT&T America's Best Coverage Worldwide." * The Above the Influence commercials, like these “Think before you post” ads, use the bandwagon approach to persuade teenage audiences to avoid dangerous behavior *Quotes famous or important people using or praising a product. *Using specific words to stir emotions or feelings in the customer easy How fresh is Dew Fresh? *The use of data or statistics to persuade the consumer.