Download Propaganda - Warren County Public Schools

Propaganda
Everything you wanted to know and
more….
What do these images have in common?
They are all used to influence you to do something.
What is propaganda? Messages used to persuade
you to believe something or to do something.
Why?
• Buy something
• Think something
• Do something
How?
• There are --- techniques for
using propaganda that we
will learn.
Propaganda
Who?
• Women
• Men
• Children
• Athletes
• Moms
Where?
• Magazines
• Television
• Internet
• Radio
• Billboards
1. Bandwagon
Persuading people to do something by
letting them know others are doing it.
Why does it work?
Bandwagon works
because it makes you
think “everyone else is
doing it” and so should
you
.
Why is this an example of
Bandwagon?
What other examples of Bandwagon can you
think of?
• From Today:
• From World War I:
2. Loaded Words/Emotional
Appeal
• Using words that will make people feel
strongly about someone or something.
Loaded/Emotional words work because
they make you feel a certain way.
What is the
LOADED WORD in
this ad?
What other examples of Loaded words can you
think of?
From Today:
From World War I:
3. Testimonial
• Using the words and images of a famous
person or expert to persuade.
Testimonial works because you feel like you can trust
the words of someone widely admired.
Who are you supposed to trust
In this advertisement?
Why would you trust Halle
Berry?
What other examples of
Testimonial can you think of?
From Today:
From World War I:
4. Transfer
• Using images to bring up positive feelings in
order to persuade.
Transfer works because you transfer the happy
feelings you associate with a picture to happy feelings
about a person or product.
What feelings does this
picture represent?
What product are we
supposed to transfer those
feelings to?
Even though Coke has nothing to do
with Christmas, we are supposed to
transfer the happy feelings of
Christmas to the product.
What other examples of Transfer
can you think of?
• From Today:
• From World War I:
5. Repetition
• Using repeated messages or pictures to
persuade.
Repetition works because you remember
things you have seen more than once.
How many times is
the product
repeated in this
picture?
What other examples of Repetition
can you think of?
From Today:
From World War II:
6. Rhetorical Question
• A question asked merely for effect with no
answer expected.
Rhetorical Question works because it is a way to get
attention and acts a substitute for a statement.
What question is
being asked here?
Is the answer
obvious?
What other examples of Rhetorical
Question can you think of?
7. Expert Opinion
• Ads using scientific sounding language to
make a product seem more effective.
•
Expert Opinion works because it appeals
to the audiences intelligence.
#1 Teething Brand
Used by Pediatricians.
Who is being
targeted in this
advertisement?
Who are you
supposed to trust in
this advertisement?
8. Ethical Appeal
– Appeal to a reader's sense of right or wrong, or
sense of justice.
What are some other examples
you can think of?
9. Logical Appeal
• An appeal to a reader's sense of logic, and
what "makes sense.”
What other Logical Ads can you think
of?
How does this ad
appeal to your
sense of logic?
10. Plain Folks
• Showing how a product (or person) easily
relates to the common, everyday individual.
Let’s Review
The 9 Types of Propaganda/Persuasive
Techniques
1. Bandwagon: “Everyone else is doing it!”
2. Loaded/Emotional Words: “Those words are
powerful!”
3. Testimonial- “I trust celebrities.”
4. Transfer- “A picture is worth a thousand
words”
5. Repetition- “I remember things I see often.”
Review…
6. Rhetorical Question- “The answer is obvious”
7.Expert Opinion- “I trust the expert”
8.Ethical Appeal- “I want to do what is right.
9.Logical Appeal- “Duh!”
10. Plain Folks- “Everyone can relate”
What technique is being
used in this ad for CocaCola?
A. Bandwagon
B. Loaded/Emotional
Words
C. Testimonial
D. Transfer
E. Repetition
Which technique is being
used in this ad for
Gatorade?
A. Bandwagon
B. Loaded/Emotional
Words
C. Testimonial
D. Transfer
E. Repetition
What technique is being
used in this
advertisement?
A. Bandwagon
B. Loaded/Emotional
Words
C. Testimonial
D. Transfer
E. Repetition
Which technique is being
used in this
advertisement?
A. Rhetorical
Question
B. Bandwagon
C. Transfer
D. Loaded/Emotional
Words
E. Ethical Appeal
Which technique is being
used in this
advertisement?
A.
B.
C.
D.
E.
Repetition
Logical Appeal
Ethical Appeal
Transfer
Testimonial
What technique is being
used in this
advertisement?
A.
B.
C.
D.
E.
Ethical Appeal
Logical Appeal
Transfer
Testimonial
Repetition