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Propaganda & Advertisements Mrs. Avery-W. CGAIII What is Propaganda? Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to “guide your choice.” What are some propaganda techniques? Bandwagon Testimonial Transfer Repetition Emotional Words Name-calling Compare and Contrast Bandwagon Tries to persuade everyone to join in and do the same thing Testimonial An important person or famous figure endorses a product Transfer Good feelings, looks, or ideas transferred to the person for whom the product is intended Repetition The product name or keyword or phrase is repeated several times Emotional Words Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer Name-Calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind Compare and Contrast The viewer is led to believe one product is better than another, although no real proof is offered