Download Persuasive Techniques

Persuasive Techniques
We will define and create examples of persuasive
techniques.
Rhetorical Devices – techniques
used to evoke a response from the
audience
Emotional (Pathos)
Interest based on feelings
You must make the audience feel the same way
Logical (Logos)
Interest based on what makes sense
You must use good reasons and lots of evidence
Ethical (Ethos)
Interest based on what is good or right
You must establish credibility with the audience
Evidence – using proof to
persuade
Anecdote
A personal story
Example: “You should buy Gears of War 2, because my
mom bought it for me and ever since I got it I have had so
much more fun!”
Case Study
Scientific research that tests a hypothesis
Example: “Proactive is clinically proven to get rid of acne!”
Types of Evidence
Commonly Accepted Belief
A typically valued thought or idea
Example: “Don’t talk to strangers!”
Citation
Quoting a reference
Example: “According to Mickey Mouse, Disneyland is
fun.”
Types of Evidence
Expert Opinion
The recommendation of a specialist
Example: “Dr. Dangerous says you should take your
vitamins every single day!”
Fact
A statement that can be proven
Example: “1 in every 6 men will develop colon cancer.”
Fallacious Reasoning – an error in
reasoning, where the conclusion is
NOT supported
Bandwagon
The reasoning that “everyone is doing it!”
Example: “You should smoke because we’re all doing it”
Either/Or Fallacy
The misconception that you’re either part of one thing
or another
Example: “Vote for Obama or you will not get change in
this country.”
Fallacious Reasoning
Inaccurate Generalization
A simplified statement that applies to a whole group of
people
Example: “Don’t go to RMMS because all of the students
are mean.”
Loaded Language
Powerful words that carry deep meaning with them
Example: President Bush is not a good president. That
loser in the White House doesn’t have a clue what he’s
doing.
Fallacious Reasoning
Propaganda
Information, ideas, or rumors spread to help or harm a
person or group.
Example: Gay people should NOT get married because it’s
nasty.
Snob Appeal
Charming that is based on wanting to be the best.
Making someone feel that they should do something
because they will be the best.
Example: Paris Hilton perfume.
Fallacious Reasoning
Stereotype
A typically hurtful statement that applies to a whole
group of people.
Example: “Don’t go to L.A. because all Los Angelinos are
lazy.”
Testimonial
The personal story of a celebrity or person not directly
related to the issue.
Example: Old Spice – LL Cool J
Which types of reasoning,
evidence, or fallacy do you think is
most persuasive and WHY?