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MT330 International Marketing Unit 9 All the World is a Stage MT330 – International Marketing Unit 9 Integrated International Communications and Product Launch Read the following chapters in your text. * Chapter 16: Integrated Marketing Communications and International Advertising * Chapter 17: Personal Selling and Sales Management MT330 – International Marketing Unit 9 – Key Concepts • Pricing is either used to accomplish marketing objectives, (an active instrument) or pricing follows the market (the static approach) • Countertrade has increased in use due to growing third world markets and lack of investment capital. MT330 – International Marketing Unit 9 DISCUSSION QUESTION – Watch Video A “tripod” approach Select a famous music group, singer, actor or actress that you feel can be marketed on a global basis and give the reason you feel they can be marketed on a global basis. Provide your “tripod” approach to your marketing. What three elements will be involved in your ads? The video discussed Airwalk’s if you need a refresher on this. MT330 – International Marketing Unit 9 UNIT OUTCOMES • Outline the creative challenges in developing promotional messages in the international environment. • Explain when global advertising is most effective and when adapting advertising is necessary. • Understand the importance of developing a strategy that uses all four promotional types. • Describe the challenges of selecting, training, and motivating international sales staff. • Discuss the characteristics that international sales personnel must have. MT330 – International Marketing Unit 9 ASSIGNMENT • In your final project you will look at a case study involving Super Sonic Smoothie. Your paper will be a four to six page paper using APA format (not including the Title and Reference pages). • Download the document below for detailed instructions about the final project. MT330 – International Marketing Unit 9 ASSIGNMENT (CONTINUED) • For this case study, you will: 1. First, read the case and do some research that will help you answer the questions below. In addition to some information in the text’s chapters on culture, there are quite a few places on the internet and in the Kaplan Online Library that will help you, but to get you started on French culture and trends, you might want to look at the following web pages: 1. http://www.time.com/time/health/-article/0,8599,1610584,00.html 2. http://www.buyusa.gov/france/en/177.html 3. http://www.buyusa.gov/france/en/158.html 4. http://www.buyusa.gov/france/en/-doingbusinessinfrance.html 5. http://www.ediplomat.com/np/-cultural_etiquette/ce_fr.htm MT330 – International Marketing Unit 9 ASSIGNMENT (CONTINUED) 2. Second, refresh yourself on what you learned about the advantages and disadvantages of the different international relationships that companies undertake from Unit 6 and think about what form of partnership you would like to undertake with a potential French partner. Checklist A: • Identify the advantages and disadvantages of franchising internationally • Identify the advantages and disadvantages of joint ventures internationally • Discuss those aspects of French culture that have the potential to impact international partnerships as they relate to franchising and joint ventures MT330 – International Marketing Unit 9 ASSIGNMENT (CONTINUED) 3. Analyze the French market in terms of the following components of the marketing environment Checklist B: • Discuss the key aspects of the French cultural environment, analyzing how they may have a positive or negative impact on Super Sonic Smoothie’s product launch • Discuss the key aspects of the French economic environment, analyzing how they may have a positive or negative impact on Super Sonic Smoothie’s product launch • Discuss the key aspects of the French political environment, analyzing how they may have a positive or negative impact on Super Sonic Smoothie’s product launch • Analyze if these factors are favorable to provide a suitable marketing environment for Super Sonic Smoothie’s product launch in France MT330 – International Marketing Unit 9 ASSIGNMENT (CONTINUED) Based on your analysis of the situation, recommend whether a franchise or joint venture arrangement would be more appropriate between Super Sonic Smoothie and Innocent Drinks. MT330 – International Marketing Unit 9 REFLECTION JOURNAL ASSIGNMENT We have covered a great deal of material in the final 5 units of International Marketing. As a student there is always a need to reflect on what you have learned and what it really means to your growth in your degree program. In your graded journal assignment for this unit that is worth 50 points be sure to reflect on Units 5 through 9. MT330 – International Marketing Unit 9 In this Reflection Journal Assignment you will need to use the journal tools in the classroom to express the following items in a free form manner (No APA Required). • Provide in your own words what you have gained from the last 5 weeks. • Provide in your own words what was the most compelling learning you experienced in these last 5 weeks. • Provide in your own words what was the most difficult learning you experienced in these last 5 weeks. • Provide in your own words what you have gained from the experiences in class as it relates to International Marketing. Thank You! Comments and Questions?