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World Marketing Conference Field Marketing Workshop January, 2015 • • • • Team Name: Promoting multicultural coexistence Team Number: 1 Team Concept: Promote coexistence Team Members: Michael Jacobson, Ygal Shapir, Ilan Pilo, Eva Blum Boggild, Iakov Dondych, Sarah Olbert, Donia Shaumann, Debbie Orgen, Judith Perl-Strasser, Michael Adari Sites Visited Sites Marketing message of Sites visited Akko Youth Council Coexistence between Arab and Jewish youth Julis Cooperation with Druze community and KKL Dalton-Jish Building connections between Jewish and Arab neighborhoods Korazim/Domus Galileae Christian and Jewish cooperation Marketing Strategy • The Teams understanding of their concept: Promote coexistence and continue to fulfill the vision of David Ben Gurion and our Zionist leaders as stated in the Declaration of Independence. Create a marketing strategy to enhance the coexistence between each of the multicultural residents of Israel. Develop messaging and marketing materials that each of us can utilize as a tool for our individual target markets. Educating our Community • • • • • PR-Articles in print and online media Develop a website page Social Media Donor recognition give-away Event marketing Speaker and Arab/Jewish Youth • Video • Brochures Educating our Community Marketing Strategy The two opportunities our group has chosen to showcase are: The Akko Youth Council and the Dalton- Jish Coexistence Trail Branding • Our clear, unique message: • We did not develop the theme, the members of the Akko Youth Council did. What the members of Akko Youth Council requested: Music • Concerts • Choir • Bands Our group would like to encourage the development of unified Jewish-Arab bands and choirs that would give its members international travel opportunities. What the members of Akko Youth Council requested Camps • Summer camp • Day trips Family events • Picnics • Concerts Our team recommendations • Leadership seminars • Art festivals • Sports programing – Arabs and Jews together These programs will happen One of our team members was so impressed by the members of the Akko Youth Council that he contacted a major donor in Chile who has committed to fund the projects we have just outlined. Kol HaKavod Achi! Our follow-up to the youth What we asked of the Youths We have asked the members of the Akko Youth Council to summit proposals to our team of their requested programing complete with budgets. They have agreed to provide these to us and we are looking forward to them. The Dalton-Jish coexistence trail The project of the Dalton-Jish coexistence trail will be further developed. We invite everyone of you to join us so that….