Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Rem Jackson Friday 9AM Presentation How to Build the Practice
Document related concepts
Transcript
How to Build the Practice You Want, Not Just the Practice That Walks in The Door. Rem Jackson [email protected] www.TopPractices.com Welcome “ In times of change, the learners will inherit the world, while the knowers remain wellprepared for a world that no longer exists.” -Eric Hoffer “Begin with the end in mind.” – Stephen Covey Marketing is the highest value use of your time because it allows you to achieve your personal and professional goals Marketing • Most Professionals are frustrated by their marketing ROI • Yellow Page Ad • Do some newspaper • Val-Pac • Etc, etc Marketing • In other words, “whatever the marketing vultures come by to sell me” • Most podiatrists learn about marketing from salespeople • Bigger, more frequency, more color • Branding – getting your name out there Why Is Marketing So Difficult/Expensive? People Ignore You Lots of Competition Misunderstanding No Differentiation #1 Sin in Marketing IS TO BE BORING You need a system Growth • More Patients • More of the “Perfect Patient” The System Step One: Be Different Enter the Conversation that’s Already Taking Place in Their Heads Your Marketing should NEVER be about you Your Marketing should always be about them What’s keeping them up at night? What’s keeping them up at night? How are you going to help them rest easy? Step Two: Be Provocative There is always always always an offer • Every contact drives them to: – Call Your Toll Free Number – Go to Your Website • To Request your information – Your free Book/Report/Kit/….. – Or to make an appointment Information Premium • You are the expert • You are different from everyone else • You are helping (consistent with your selfopinion) • High Integrity • You present the case that you are the very best option they can choose including the option to do nothing Step Three: Capture Their Information Your Top goal in marketing your practice is to build an ever expanding list (or herd)of people who are interested in what you have to say because … IT WILL HELP THEM SLEEP EASIER AT NIGHT Your List is Gold • Treat your list like its gold bars – it is. • It will build you practice quicker • It will maintain your growth – no rollercoaster • It will help you grow new practice areas • It will become a practice asset that will let your achieve many of your lifetime goals Step Four: Educate and Convert Educate Educate Educate Marketing is the highest value use of your time because it allows you to achieve your personal and professional goals How to Build the Practice You Want, Not Just the Practice That Walks in The Door. Rem Jackson [email protected] www.TopPractices.com
