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CORE FOCUS: Choose your path and do it well Jill Young, MBA Core Focus - Your Company’s Sweet Spot – Agreement and Focus on: • Purpose/cause/passion • Your niche – Every decision must be made with your Core Focus in mind – Filtering/internal guiding mechanism – No more “shiny things” Clarifying Your Core Focus Activity 1.What is your purpose/cause/passion? 2. What is your niche? Target Market/”The List” • • • • Demographic – Type of customer Geographic – Where are your customers? Psychographic – How do your customers think? EGOIC labels… Three Uniques • What are three things that make you stand out? • What message is most valuable to your target market? Proven Process • Do you have a proven process? A specific way you do business. 9 ADVANCE ONE STEP AT A TIME EVERY SESSION IS GUARANTEED Guarantee –This is a promise, pledge or commitment to your customer. Marketing Strategy • Defining your ideal customer and the message that is most attractive to them – It must be unique and valuable to your customer – Marketing, sales, PR, and advertising decisions should be simple when your marketing strategy is clear – Your marketing strategy must fit with your Core Focus – It enables your people to make decisions – You must be consistent (7 times) Hitting the Ceiling • How organizations really grow Break Through the Ceiling Five Leadership Abilities – – – – – Simplify Delegate Predict Systemize Structure THANK YOU Please fill out your evaluation [email protected] 817-372-0183 www.tractionfirst.com