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Marketing and promotion of
electronic resources
Module 1: Thinking through the
challenges
Marketing and promotion of
electronic resources
Unit 1.0: Introduction
rosipaw
responding to need
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Welcome
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Introductions
Housekeeping
Name badges?
House rules?
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http://www.flickr.com/photos/gsfc/
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Workshop objectives
We will consider a range of strategies to actively
market and promote e-resource collections:
• Share ideas to increase your awareness of
available promotional materials
• Discuss a range of e-resource marketing
strategies
• Identify some practical measures and constraints
within your own institution
• Consider strategies to measure impact
• Begin work on a marketing action plan.
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Workshop expectations
• A draft marketing plan produced within 3
months of the workshop
• Marketing plan presented to senior
colleague(s) in the institution and
implemented
• Progress report to be shared with all
participants (timing to be agreed)
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Content outline
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Marketing principles
Thinking through the challenges of marketing
Developing and implementing a marketing plan
Evaluating the effectiveness of a plan
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Content details
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Module One : Thinking through the challenges
Unit 1.0 Introduction
Unit 1.1 Why market your e-resources?
Unit 1.2: What is marketing?
Unit 1.3: How well do you know your users?
Unit 1.4: Some key principles for marketing
Unit 1.5: Library websites: Gateways or obstacles?
Unit 1.6: Communicating your messages well
Unit 1.7: Presentation skills
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Content details
• Module Two: Developing a plan and putting it into
practice
• Unit 2.1: Identifying the best starting point
• Unit 2.2: Why bother planning?
• Unit 2.3: Developing a marketing plan
• Unit 2.4: Implementing your plan
• Unit 2.5: Seeing results: Monitoring change and
measuring impact
• Unit 2.6: Next steps and closing
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Expected outcomes
Participants will recognise the need to understand the
diverse needs of their users, including students,
academic staff and other researchers, and the different
ways in which they will need to engage them as a
result.
Participants will understand how to plan strategies to
engage academic staff and students, in order that they
make greater use of e-resources, and to plan
appropriate marketing and promotional activities for
the e-resources available in their institution
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Workshop format
• Informal - questions please!
• Hands on - instruction, practise and support
• Adaptable – we can add or remove things as we
go along, so please say
• Sharing of information and experiences with and
between workshop participants
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This work is licensed under a Creative Commons AttributionShareAlike 3.0 Unported License.
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