Download CHAPTER 1 Marketing Management Series Event

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CHAPTER 10
Learn and Earn Project
Purpose
 The Learn and Earn Project is a chapter project that
develops business and marketing skills.
 This project applies entrepreneurial skills to a single
sales/service activity to be run as a real business
venture.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 10
Learn and Earn Project
Scenario
 Your group has earned a large sum of money baking
cookies every Tuesday to sell in the school
cafeteria.
 The school administration has given you permission
to expand your business operation in school and
throughout the community.
 You may consider opening a school store, taking
custom orders from the community, and/or
diversifying your product line.
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 10
Learn and Earn Project
Description
 You must present a business plan for your extended
operation.
 The main body of your plan includes:
 Executive Summary
 Introduction
 Analysis of the Business Situation
 Planned Operation of the Proposed Project
 Outcomes
 Bibliography
 Appendix
MARKETING
© 2009 South-Western, Cengage Learning
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CHAPTER 10
Learn and Earn Project
Performance Indicators Evaluated
 Plan, organize, and conduct a sales/service project.
 Develop a business plan.
 Implement a promotional plan.
 Evaluate the planning, implementation, and outcome
of the project.
 Demonstrate team communication, analytical and
critical thinking, and production and time
management skills.
MARKETING
© 2009 South-Western, Cengage Learning