Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Green marketing wikipedia , lookup
E-governance wikipedia , lookup
Street marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Advertising campaign wikipedia , lookup
Neuromarketing wikipedia , lookup
Marketing research wikipedia , lookup
Marketing strategy wikipedia , lookup
Name ____________________________________________ Date _____________ Class _______________________ Chapter 5 Marketing Information and Research NEWSLINE: THE NEW AMERICAN RESTAURANT PG. 120: THE NEW AMERICAN RESTAURANT THINK CRITICALLY 1. 2. VISUAL FOCUS: PITNEY BOWES PG. 121 FOCUS QUESTIONS: 1. WHAT IS YOUR FIRST IMPRESSION WHEN VIEWING THE ADVERTISEMENT? 2. WHAT TYPE OF PRODUCT OR SERVICE IS PITNEY BOWES DESCRIBING? 3. WHO DOES IT APPEAR THE COMPANY WANTS TO SEE THE AD? 4. WHY DO YOU BELIEVE THAT COMPANIES NEED PRECISE INFORMATION ABOUT THEIR CUSTOMERS? LESSON 5.1 UNDERSTANDING THE NEED FOR MARKET INFORMATION STARTING WITH INFORMATION – HOW WILL AN UNDERSTANDING OF THE FOLLOWING HELP BUSINESSES MAKE BETTER DECISIONS? 1. Consumer Differences 2. Expanding Choices 3. Competition 4. The Global Marketplace PG. 123 WORLD VIEW : ONLINE MUSIC STORES THINK GLOBALLY, PRICE LOCALLY READ AND ANSWER “THINK CRITICALLY” 1. 2. PG. 124 CHECKPOINT ANSWER: READ “DECIDING ON INFORMATION NEEDS” Approaches to Planning Answer Pg. 125 Questions: 1. How will each of the companies decide whether to make design changes and the types of designs f for next year? 2. Which of the companies do you believe will make decisions that are most likely to be successful? 3. What is the biggest difference in the way Dominique Designs makes decisions compared to J’Borg? Categories of Information: list and give 3 examples of each Pg. 126 Checkpoint Answer: Marketing – Chapter 5 ©South-Western/Cengage Learning 1 Name___________________________________________ Date____________ Class________________________ LESSON 5.2 FINDING AND MANAGING MARKETING INFORMATION SOURCES OF MARKET INFORMATION PG. 127 – LIST THE STEPS FOR FINDING INFORMATION SOURCES: 1. 2. 3. 4. 5. Briefly explain and/or give examples of the following, including any key terms: Internal Information Sources Customer Records and Sales Information Production and Operations Reports Performance Information External Information Sources Government Reports Trade and Professional Associations Business Publications Commercial Data and Information Services Pg. 131 Checkpoint Answer: MARKETING INFORMATION SYSTEMS BRIEFLY EXPLAIN AND/OR GIVE EXAMPLES OF THE FOLLOWING AREAS, INCLUDING THE KEY TERMS: Managing Information MkIS Designing a Marketing Information System Input Storage Analysis Output Decision Making PG. 134 - LESSON FEATURE: DIGITAL DIGEST: DIGITAL PHOTOS SPEED PRODUCTS TO MARKET READ AND ANSWER “THINK CRITICALLY” 1. 2. Marketing – Chapter 5 ©South-Western/Cengage Learning 2