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Building Your Business On The
“Distributed Web”
Local Internet Domination!
The Agenda
I. Local Internet Marketing
TODAY.
II. What Does It Mean To
Your Business?
III. How Do You Measure
Results…
Great period of change right now…
…but you can make it work for your business!
•Especially local businesses
•New media channels are free or low cost
•The Internet is where to find customers; but it is
getting overwhelming…
This Must be a Coordinated Strategy…
Properly
Structured
Website
Social
Media &
Web 2.0
On Page/Off
Page Local
SEO
Google
Domination
& Lead
Conversion
Basic New Marketing Techniques…
…know the new rules of the game!
•Become a trusted authority in your market!
•Build a list!
•Use social media and Web 2.0 sites to drive
traffic and SEO juice.
Spread The Love “Authority Style”…
Website
Home
Landing #1
Landing #2
Landing #3
Surefire Social Makes Your Business Money
Faster…
Implement
at Scale
Take Action
Learn
Time
Monitor
and
track
High
Low
None
Think about the impact on your business…
Let’s look at an example for Cape Cod Hotel:
Think about the impact on your business…
Conservative Assumptions:
165,075 Traffic per month for four keyword
(Cape Cod Hotels Derivatives)
13,206 site visitors/mo. @8 %
traffic/visitor conversion
660 Qualified people/mo
@5% visitor/lead
conversion
FACT: Local business niches are very easy to
dominate…Oops!
Not so much for travel and hospitality!
Back-links are
key
How Can You Get Your Fair Share Of That
Traffic?
LOCAL Search and Directories!
Google Local
How Can You Get Your Fair Share Of That
Traffic?
Web 2.0 and Social Media!
How Can You Get Your Fair Share Of That
Traffic?
Experiment with
long tail keywords:
Other Key’s To Success…
•Online Reviews
•64% of online buyers find user reviews important when making a
purchase (Forrester)
•47% of online users find that information provided by other
consumers is more credible and persuasive than information
provided by marketers (Forrester)
•Geo Location
•Geo-code all media that you distribute
•Promotion
•Viral and powerful in the new web
•Leverage National Brands Using Social Media
•Retail, food and fashion brands: the most popular categories on
Facebook, Twitter and YouTube. (Famecount Report)
•Starbucks boasting top index score of 69.2% and Facebook fan
count of 7.5 million – and counting (Famecount Report)
And The Big Bonus…
You do this attracting your best customers:
•Customers coming to your site will already know and trust
you.
•Smart and proactive consumers looking for the best
product and a good price.
•You will have a constant lead source 24/7.
•Preempt competitors and lead services
New Website Structured Around Quick
Conversion And Keyword Strategy…
List Building
New Website Structured Around Quick
Conversion And Keyword Strategy…
?
Social Media and Web 2.0 Done Right…
Custom Banner
•Phone #
•Geo Tags
•Web Address
Critical Copy
•Search Engine’s
•Anchor Text
•Geo Tags
Consistent
Posting
Social Media and Web 2.0 Done Right…
Custom HTML
Landing
Page
•Anchor Text Links
to landing pages
•Company
description to
generate interest
Social Media and Web 2.0 Done Right…
Show-Off Work
OpportunityGet customers
to comment for
testimonials
Social Media and Web 2.0 Done Right…
Claimed
Consistent
Listing
Keywords
Pictures/
videos
Social Media and Web 2.0 Done Right…
Consistent Listing Format
Anchor Text
Create a systematic way to get customer reviews
How are we doing?
Google Rankings Domination
for initial keywords
How are we doing?
How are we doing?
Triple Listing
How Are We Doing?
1. Search engine traffic up over 55%
2. Facebook traffic up over 500%
3. Article directory traffic up over 200%
4. Local directory traffic up over 100%
5. Over 5.5% website traffic conversion
6. 50 to 70 qualified leads per month
And The Big Bonus…
You are building a marketing asset you own…
•A platform that becomes a lead generation machine with value that
translates into a legacy
•Building your brand thought the entire process…leads are converted
on your site
•Establish a digital footprint that can easily be updated with fresh
content for little or no cost
•Preempt competitors and lead services
What we learned in the Surefire Social Beta…
• Optimal results happen when the website,
social media and SEO are all working together
• Members want help understanding and
implementing the program
• Some members want a turn-key service to run
their entire program
What We Do…
Website
Development
Reputation
Monitoring
& Mgmt.
The
Surefire
Social
System
Social
Media
Marketing
Local
SEO
About me….
Chris Marentis
Founder
GenNext Media & Marketing
Surefire Social Marketing System
Surefire Social Local Business Blog
http://www.surefiresocial.com/our-blog
Visit Our Special Marketing Summit Landing Page:
http://www.surefiresocial.com/2011-cape-cod-marketing-summit