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Marketing with By Nithin Vellappali LOGO Agenda Introduction Using Facebook in Business Strategies for advertising success Facebook Viral Marketing Advantages of using Facebook in business Conclusion Facts and figures • Youngest billionaire • Times Most influential person of 2010 • Harward drop out • Social Network Movie was based on him • CEO of Facebook • Net worth of $ 6.9 billion Facts and Figures • 500 million active users • More than 120 million users log onto Facebook once a day • More than 1 billion photos are uploaded each month • More than 15,000 websites, devices and applications have implemented facebook connect • Second most visited website in world http://www.marketingcharts.com/interactive/top-10-social-networking-websitesforums-november-2010-15359/ Marketing with • How it will help ? • ROI • Initial Cost • Understand the real need of Customer Creating a Page for business • Companies can open a page in facebook • Here marketers and customers can interact with eachother and share ideas • Main thing to think while creaing a page – What is the aim of the page – How can you achieve your goal • To access this page users should click on like button • To create a page, http://www.facebook.com/pages/create.php Create a page Creating a Fb Marketing Strategy • Create a nice Facebook page • Add application • Create unique events • Discussion • Use Facebook Connect to integrate your business page • Updating the page regularly Example of a Fb page Advertising your Fb page • Adding application • Posting information • Commenting on discussions • Indirect promotion Different advertising strategies in Fb • Building brand awareness • Increasing Sales • Advertise using Facebook Ads • Using Facebook Marketplace • Use Viral Marketing Viral Marketing • Sudden growth of poularity in our advertisement • Increases brand awareness • Increases Sales • Uses word of mouth Ways to make it Viral • Keep it Simple • Offer exciting prize • Run promotional event for a month • Integrate it with Media Campaign Example of Viral Marketing Advantages of using Fb in Business • More Activities in our Facebook page can work as a SEO for search engine • Any users in Facebook can find about our brand with the help of Facebook page. • Marketing is not limited to a demographic region in Facebook • Attracts more Clients Advantages Contd. • Run promotional events for Fans • Can Sync our company website to our Facebook Blog • Can deal with unsatisfied customer more conveniently • Cost Effective