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Transcript
Marketing with
By
Nithin Vellappali
LOGO
Agenda
Introduction
Using Facebook in Business
Strategies for advertising success
Facebook Viral Marketing
Advantages of using Facebook in business
Conclusion
Facts and figures
•
Youngest billionaire
•
Times Most influential person of
2010
•
Harward drop out
•
Social Network Movie was based
on him
•
CEO of Facebook
•
Net worth of $ 6.9 billion
Facts and Figures
•
500 million active users
•
More than 120 million users log
onto Facebook once a day
•
More than 1 billion photos are
uploaded each month
•
More than 15,000 websites,
devices and applications have
implemented facebook connect
•
Second most visited website in
world
http://www.marketingcharts.com/interactive/top-10-social-networking-websitesforums-november-2010-15359/
Marketing with
•
How it will help ?
•
ROI
•
Initial Cost
•
Understand the real need of Customer
Creating a Page for business
•
Companies can open a page in facebook
•
Here marketers and customers can interact with eachother and share
ideas
•
Main thing to think while creaing a page
– What is the aim of the page
– How can you achieve your goal
•
To access this page users should click on like button
•
To create a page, http://www.facebook.com/pages/create.php
Create a page
Creating a Fb Marketing Strategy
•
Create a nice Facebook page
•
Add application
•
Create unique events
•
Discussion
•
Use Facebook Connect to integrate your
business page
•
Updating the page regularly
Example of a Fb page
Advertising your Fb page
•
Adding application
•
Posting information
•
Commenting on discussions
•
Indirect promotion
Different advertising strategies in Fb
•
Building brand awareness
•
Increasing Sales
•
Advertise using Facebook Ads
•
Using Facebook Marketplace
•
Use Viral Marketing
Viral Marketing
•
Sudden growth of poularity in our
advertisement
•
Increases brand awareness
•
Increases Sales
•
Uses word of mouth
Ways to make it Viral
•
Keep it Simple
•
Offer exciting prize
•
Run promotional event for a month
•
Integrate it with Media Campaign
Example of Viral Marketing
Advantages of using Fb in Business
•
More Activities in our Facebook
page can work as a SEO for search
engine
•
Any users in Facebook can find
about our brand with the help of
Facebook page.
•
Marketing is not limited to a
demographic region in Facebook
•
Attracts more Clients
Advantages Contd.
•
Run promotional events for Fans
•
Can Sync our company website to
our Facebook Blog
•
Can deal with unsatisfied customer
more conveniently
•
Cost Effective