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Roger Moreland Partnership Manager, England Golf Partnership SETTING THE SCENE • A quick journey through some facts & figures …….. GOLF: THE STATE OF PLAY? • Golf is ranked 4th in the sports regularly participated in once per month.(Mori). • Golf is the 3rd most popular sport for participation behind swimming & cycling. (Mintel). • Golf retains a position in the top 10 (no 9) most popular sports amongst adults (by playing, watching or reading about it). (Mintel). • Golf (4.7%) & Football (4.4%) are by far the most popular sports based on competitive commitment. (Mintel). THE GOLFER • The age profile of regular golfers has risen since 2002.(Sports Marketing Surveys). • There is a high proportion of golfers aged 55+. (Sports Marketing Surveys). • The average age of the female golfer is 55+. (LGU). • A third of 12-19 year olds have an interest in golf. (Sports Marketing Surveys). THE GOLFER • 15-19 year olds are likely to play golf to some degree, as well as many other sports. However, many of them abandon the game in their 20s. (Mintel). • 11% say they may take golf up in future, with 55% of these being between the ages of 15 & 24. (Mintel). • 81% of women and 51% of men say they never see themselves playing golf. (Mintel). • 40% of potential golfers say they haven’t the time to play golf. (Mintel). MEMBERSHIP • The highest percentage of members of golf clubs are aged 55+(Sports Marketing Surveys) & the average age of female golf club members is 55+. (LGU). • At the average club under 10% of club memberships are juniors; 77% are adult men. (Mintel). • About 40% of players are club members. (Mintel). • The contribution of membership fees to the annual income for clubs usually represents between 50% and 70% of annual income. (Mintel). ECONOMICS • The golf equipment, clothing and footwear market in the UK is worth c £465m per year. (Mintel). • The spend of club members on playing is c £550m per annum. For non club members it is c £500m. (Mintel). • More people are moving into the 45+ stage of life when they generally have more time for expensive leisure pursuits such as golf. (Mintel). • Playing golf is disproportionately weighted towards ABs & C1s & this section of the population is on the increase. (Mintel). ORGANISATION • 34 counties across the country all being encouraged to develop County Golf Partnerships. • 1,921 affiliated clubs with 2,007 courses; 706 golf ranges. • 868,544 members of golf clubs – average of 457 members per club. • c 1.6m non members playing 0.9 rounds per month. THE MAIN BARRIERS • The main barriers preventing people taking up golf are: – – – – – – Time; Cost; Stage of life; Image of golf; Male domination; Competition from more leisure activities. (Mintel). FUNDING IN 2005/06 • In 2005/06, the investment in WSP activity was: Partner Investment EGP (Sport England Award) EGU £897,275 £704,250 ELGA £214,250 £634,000 Golf Foundation £586,500 £170,500 PGA £1,410,000 £200,000 Total £3,108,025 £2,125,000 COMPARISON BETWEEN 04/05 & 05/06 • Sport England award investment in WSP activity was: 2004/05 2005/06 EGU £450,000 £704,250 ELGA £513,000 £634,000 Golf Foundation £132,000 £170,500 PGA £0 £200,000 Total £1,095,000 £2,125,000 COMPARISON BETWEEN 04/05 & 05/06 • ……. and the changes and progress made have been recognised by Sport England with further investment: – Community Club Development Programme investment of £1.2m; – Volunteer support through ‘Step Into Sport’ in 2006/07 through the resources to appoint a Volunteer Manager; – School-Club links award more than doubled in 2006/07. More Volunteers & More Support For Volunteers More People Playing More Club Members More Clubs Achieving GolfMark GROWING THE GAME More Coaches More Opportunities For Players To Get Better More Club Members More Clubs Achieving GolfMark ENGLAND GOLF PARTNERSHIP GROWING THE GAME Marketing The Game More People Playing More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better More People Playing Whole Sport Plan More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better More People Playing National Direction More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better More Club Members More Clubs Achieving GolfMark Support For Clubs, Counties & Education Institutions GROWING THE GAME Marketing The Game More People Playing More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better More Club Members More Clubs Achieving GolfMark Team England & Professional Circuit GROWING THE GAME Marketing The Game More People Playing More Volunteers & More Support For Volunteers More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing COUNTY GOLF PARTNERSHIPS More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing County Development Plan More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing County Priorities More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing Support For Clubs & Schools More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing Talent Development More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing PLACES TO PLAY More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing Club Development Plan More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing Club Priorities More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing Playing Opportunities More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More Volunteers & More Support For Volunteers More People Playing Player Improvement More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better More People Playing ENGLAND GOLF PARTNERSHIP More Volunteers & More Support For Volunteers COUNTY GOLF PARTNERSHIPS PLACES TO PLAY More Clubs Achieving GolfMark GROWING THE GAME Marketing The Game More Club Members More Coaches More Opportunities For Players To Get Better SO WHAT DOES IT LOOK LIKE? • Tri-Golf in schools:
