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MBA 661
Marketing
Management
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Cover
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course
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learning
outcomes
Benedictine Hallmarks 2011-2012
STABILITY  STEWARDSHIP
IDEA
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course syllabus
Addresses the educational
needs of adult students by
developing and providing
engaging, relevant and
accelerated programs.
blended model
MBA 661
Enhances scholarship,
leadership skills, social
responsibility, and promotes
life-long learning.
Provides high-quality, easily
accessible educational
opportunities for adult
learners.
Enables adults to earn
specific undergraduate and
graduate degrees while
maintaining their personal and
professional commitments.
Marketing Management
instructor version
Develops new degree and
non-degree programs that
address the expressed needs of
the professional community.
content links index
about this document
about Moser College
about blended learning
hallmarks of a Benedictine education
student expectations
attendance policy
financial aid
submission of work
library resources
services for students with disabilities
Academic Honesty Policy
APA formatting and style
netiquette
course overview
required textbooks
grading scale
IDEA objectives
IDEA description
learning outcomes
course schedule
Moser College Mission
Statement: Moser College
embodies the values of respect,
excellence, collaboration, and
professionalism. We are
committed to delivering
innovative and dynamic
programs designed for adult
students who are dedicated to
enhancing their professional,
local, and global communities.
Moser College Vision
Statement: To be one of the
premier university colleges in
the nation.
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience
Discipline  Humility  Stewardship  Hospitality  Community
Benedictine
University
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about
expectations
Margaret and Harold Moser Center
1832 Centre Point Circle
Naperville, IL 60563
resources
course
overview
learning
outcomes
Phone: (630)schedule
829-6289&
IDEA
sessions
Fax: (630) 829-1375
moser college mission and vision
2
Content Links
Marketing Management| MBA 661
About Your Program at Benedictine University – Moser College
About This Document
This is a hypermedia document – it has been built to mimic navigation on the
web. This document can also be viewed as a presentation or it can be printed
like a traditional document. We use this sort of document because it allows for
navigation links (hyperlinks) to text, graphics, audio/video, and the web. This
type of document also allows you to navigate in a nontraditional, nonlinear way
– by following the page links you are not bound to read or flip through the
document in any sort of order. This is yet another example of Moser College’s
commitment to advancements in technology and blended learning.
About Moser College
The Moser College of Adult & Professional Studies delivers its curricular
programs in a specifically designed structure deliberately oriented for working,
adult learners. The Moser College is committed to providing a learning
environment which extends beyond the classroom and is designed specifically
to meet the needs of its students and their employers by bringing a quality
educational experience without requiring the student to relocate or travel
extensively beyond their home area. Benedictine University's Moser College of
Adult & Professional Studies is fully accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools*.
* web path
Benedictine Univ
Academic Programs
Moser College
About Blended Learning
Blended learning is the integration of different learning environments: mainly the
online format with the face-to-face format, but may also include mobile learning.
Blended learning, also referred to as hybrid learning, relies on both the advantages
of digital/technology innovation and the methods of face-to-face instruction. At
Moser College, we use blended learning by combining asynchronous online
classroom sessions with a face-to-face classroom environment. We alternate
between the online session and the face-to-face session in 5-week courses, with
the A session being face-to-face and the B session being online.
hallmarks of a Benedictine Education:
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
3
About
Marketing Management| MBA 661
The Ten Hallmarks of a Benedictine Education
A Benedictine Education
Based on the Rules of Saint Benedict, a Benedictine
Education is based on the Benedictine Wisdom
Tradition that sets as its goals the transformation of the
Human mind AND Heart and has at its foundation “The
Ten Hallmarks of a Benedictine Education”.
The Ten Hallmarks
Each academic year Moser College will be celebrating
two of the Hallmarks. This academic year 2011-2012,
the Hallmarks Stability and Stewardship have been
chosen. The ten hallmarks are:
1. Love of Christ and Neighbor
2. Prayer: a Life marked by liturgy, lection and
Mindfulness
3. Stability: commitment to the daily life of this place,
its heritage and tradition
4. Conversatio: the way of formation and
transformation
5. Obedience: a commitment to listening and
consequent action
6. Discipline: a way toward learning and freedom
7. Humility: knowledge of self in relation to God,
others and creation
8. Stewardship: responsible use of creation, culture
and the arts
9. Hospitality: openness to others
10. Community: call to serve the common good
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Portrait (1926) by Herman Nieg
(1849–1928); Heiligenkreuz Abbey, Austria
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outcomes
IDEA
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
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Hallmarks
Marketing Management| MBA 661
Student Expectations
Expectations of Students
In order to get the maximum use of the time available, it is expected that you
will:
•
Read the material to be covered in the class and complete required
assignments prior to attending the class/session;
•
Arrive/login to class/session prepared to participate actively;
•
Be prepared to actively participate in the collaborative activities of each
class/session; and
•
Always feel free to seek additional help from the instructor when the need
arises.
Attendance Policy
Students may not miss more than 25% of the live classroom sessions. Doing so
will result in an F for the course.
financial aid information
Submission of Work
All assignments are to be submitted into Desire 2 Learn (D2L) unless otherwise noted by instructor.
Assignments must be submitted by due date. Any assigned work submitted late for any unexcused
reason will receive a lowered grade. Please refer to your instructor’s late work policy located in D2L.
In the event that you miss an examination for due cause, arrangements must be made with the
instructor for a make-up examination. Important criteria concerning the submission of work:
•
Make-up examinations may differ from the original class examination.
•
Per University policy, assignments cannot be accepted by an instructor after the last day of the course.
•
Only discussions threads posted by 11:59 pm CST on the due date will count for grading purposes.
information concerning netiquette:
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
5
Expectations
Marketing Management| MBA 661
Financial Aid Information
Applying for Financial Aid
A college education is one of the largest financial investments a family will make. We believe that an education
from Benedictine University will provide valuable returns throughout a student's lifetime. The Office of Financial
Aid is dedicated to helping students and their families make a Benedictine University education affordable. We
view the process of financing an education as a partnership. Although the student and his/her family have primary
responsibility for meeting college costs, Benedictine University, as well as the federal and state governments have
a variety of financial aid programs available to students who need financial assistance.
Types of Financial Aid
Benedictine University's Office of Financial Aid administers a variety of federal, state
and institutional programs of student financial assistance. All financial aid recipients
must maintain satisfactory academic progress in accordance with the published,
"Satisfactory Academic Progress Policy for Financial Aid Recipients.“
•
After completing the financial aid application process, the student will receive a
financial aid award notification letter. The award letter will include the
program(s) that the student is eligible to receive and the award amount(s).
•
Grants/Scholarships - Grants and scholarships are considered to be gift
assistance. This means the awards do not have to be repaid.
•
Loans - Loans are considered to be a form of self-help assistance. Loan programs
provide funds for educational purposes and are paid back with interest.
•
Employment - Part-time jobs on campus are available to students through the
University and Federal Work-Study program. Students working on campus
receive a bi-weekly paycheck.
•
Applying for Financial Aid – All students applying for financial aid are asked to
complete the Free Application for Federal Student Aid (FAFSA).
FAFSA – Free Application for Federal Student Aid
The FAFSA is required for all federal, state (Illinois residents) and Benedictine University need-based assistance.
It should be completed as soon as possible after January 1st. Applying online with FAFSA on the Web at
www.fafsa.gov is faster and easier than using a paper FAFSA. Have your completed U.S. Federal Income Tax
returns readily available when completing the FAFSA. Include Benedictine University's school code:
001767 so the results of your FAFSA application will automatically be sent to our financial aid office. Sign you
FAFSA with a Federal Student Aid PIN. Apply for a PIN at www.pin.ed.gov. If you are providing parent
information, one parent must also sign you FAFSA.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
6
Financial Aid
Marketing Management| MBA 661
About Netiquette
What is Netiquette?
"Netiquette" stands for "Internet Etiquette", and refers to the set of practices which help to make the online
experiences pleasant for all involved. As you might expect, netiquette, like other forms of etiquette, is about
courtesy, manners, codes of behavior, protocols and respect. Netiquette primarily focuses on how we interact with
one another online, by being aware of: our use of language, others’ cultural background, conventional norms, and
other behaviors. Below you will find guidelines concerning the basics of online interaction. If it isn’t something you
would say or do in the face-to-face classroom, it is probably inappropriate in the online class as well.
Netiquette Basics
1. Follow the Golden Rule (“One should treat others as one would like others to treat oneself”)
2. Be ethical, fair, tolerant and mindful of others – avoid stereotyping, judgment and prejudice
3. Know the boundaries of particular cyberspaces – what is acceptable in a text or chatroom with friends may
not be appropriate in a classroom or in an online conversation with an instructor
4. Respect the time of others by: 1) using descriptive subject lines, 2) resizing images for the web, 3) providing
links instead of copying and pasting content, 5) using white space by inserting blank lines between paragraphs
and headers and 6) limiting your use of attachments
5. Copy the minimum number of people – it is tempting to send “email” or “message blasts” because it is easier
for the poster, but it is not easier for the reader
Inappropriate Online Usage
1. Avoid “flaming” – flaming is sending offensive, insulting or criticizing messages. This happens more often
online then in face-to-face interaction, because there is an illusion of anonymity.
2. Flaming is neither productive nor appropriate for the learning environment
3. Always avoid flaming when it comes to content and opinions, but also avoid it when it comes to grammar,
punctuation and spelling corrections
4. Avoid using CAPS if possible and never type messages in ALL CAPS – this is considered yelling and is often
seen as a form of aggression
5. Use emoticons ( :) , :( , :-) ) sparingly and avoid the use of JK, BRB, LOL and other text language
Confidentiality and Privacy
1.
2.
3.
4.
Email, messaging and posting are forms of written record and are just as permanent as a letter or document
Do not publicize your own or others’ personal information (such as email, phone numbers, last names etc.)
Respect copyright and cite any and all sources
Do not expect that your communications are private, instead assume all communications are public
For more information please review Netiquette by Virginia Shea
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about
expectations
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course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
7
Netiquette
Marketing Management| MBA 661
Resources for Success
Benedictine’s Library Resources
Benedictine University Libraries strive to provide the resources for all of your academic and research
needs. Providing access to over 120 databases, 200,000 books and eBooks, and helpful librarians 7
days a week, we are here to assist you in person and online.
The primary mission of the Benedictine University Library is to provide library resources and services
that support the Benedictine University community and meet its academic and research needs. To
support our mission, the Library has made provisions for all students to gain access to important
academic resources through the Benedictine Library Website. As you begin your academic journey
please take note of these key concepts that will affect that access:
•
Entry into academic databases and most Library resources must be made through the Benedictine
Library Website at www.ben.edu/library
•
Within one week of your official enrollment your patron information will be automatically entered
into the library system, where once entered, you will be able to check out books and access
databases
•
When off-campus you will be prompted by authentication software (a proxy server) to provide
your Library ID number and last name to access article databases and request books. This software
proxy server confirms that you are a current Benedictine University student and thus allowed
access
•
Your Library ID number is a combination of the Benedictine Library prefix 2281100 and your
seven-digit student ID number (also called your “b” number). Thus 2281100XXXXXXX is
the Library ID number with X’s being the seven digit student number. This number is prominently
located just below the barcode on your Benedictine ID card
•
For further information on any aspect of Library resources and access please call or write the
Benedictine Library Reference Desk at 630-829-6057 or [email protected]. Please take note of
Library hours and staff directory located on the Library Website under About the Library and feel
free to contact us about any concern or need you might have
additional resources for student success:
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course
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IDEA
schedule &
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
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Library
Marketing Management| MBA 661
Resources for Success
University Academic Honesty Policy
The search for truth and the dissemination of knowledge are the central missions of a university.
Benedictine University pursues these missions in an environment guided by our Roman Catholic
tradition and our Benedictine Heritage. Integrity and honesty are therefore expected of all University
students. Actions such as cheating, plagiarism, collusion, fabrication, forgery, falsification,
destruction, multiple submission, solicitation, and misrepresentation are violations of these
expectations and constitute unacceptable behavior in the University community.
To access the complete Academic Honesty Policy, which includes student responsibility, responsibility
and authority of faculty, violations, reporting and communicating, responsibilities of the provost,
appeals, composition of the academic appeals board, procedures of the academic appeals board, and
records, please select the following link: www.ben.edu/ahp
APA Formatting and Style
All course assignments must use APA citation and formatting. This is a
mandatory requirement for all assignments, including discussions, if a
publication or other work is being referenced. For more information on
APA, please see the APA Style section at the website of the American
Psychological Association, linked here: www.apa.org/
APA resources for students: www.apa.org/about/students.aspx
Services for Students with Disabilities
Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990
prohibit discrimination against individuals with disabilities by standing provision of reasonable
accommodations to make programs and activities accessible to qualified individuals with disabilities.
If you have a documented learning, psychological, or physical disability, you may be eligible for
reasonable academic accommodations or services. To request accommodations or services, please
contact the Student Success Center, Krasa Center - 012A, 630-829-6340. All students are expected to
fulfill essential course requirements. The University will not waive any essential skill or requirement
of a course or degree program.
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
9
Other Resources
Marketing Management| MBA 661
Individual Development and Educational Assessment
IDEA Objectives
•
Acquiring skills in working with others as a member of a team.
•
Developing creative capacities (writing, inventing, designing,
performing in art, music, drama, etc.)
•
Gaining a broader understanding and appreciation of intellectual/
cultural activity (music, science, literature, etc.)
•
Developing skill in expressing oneself orally or in writing.
•
Learning how to find and use resources for answering questions or
solving problems.
•
Developing a clearer understanding of, and commitment to, personal
values.
•
Learning to analyze and critically evaluate ideas, arguments, and
points of view.
•
Acquiring an interest in learning more by asking questions and
seeking answers.
IDEA Description
The IDEA student survey focuses on the instructor’s learning objectives for the course and on the
progress each student made toward achieving those objectives. By answering thoughtfully and
honestly, your ratings and comments will be much more helpful – to the instructor, the department
chair, and the dean of the college. As students, you should also know that student ratings and
comments have been used to help evaluate courses and to improve the educational experience at
Benedictine University. The appropriate standard of conduct with respect to student surveys is
thoughtful comments and constructive criticism – respectfully communicated.
A Focus on Learning
“The IDEA Student Ratings system looks at instruction in terms of its endgame. Rather than
emphasizing teaching style or personality, the IDEA system focuses on student learning and the
methods used to facilitate it.” – from the IDEA website: www.theideacenter.org/node/5
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IDEA
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Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
10
IDEA
Marketing Management| MBA 661
Faculty Evening Course Overview
Course Description
MBA 661 -This course introduces students to both the theory and practice of marketing. It analyzes all
marketing issues from the perspective of the marketing manager. Students will explore how consumer
behavior, market research, environmental trend analysis, new product development, pricing and
distribution decisions, and promotional considerations must interact to create a successful marketing
program. Case analysis, contemporary issues in marketing, and the practical application of marketing
concepts to the student’s employment experiences are also features of this course.
Course Materials
Required Textbook and Materials
Kerin, R., Hartley, S., & Rudelius, W. (2013). Marketing. New York: McGraw-Hill.
ISBN: 978-0-07-802889-2
Suggested Course Materials
Technological Computer Requirements
Students in the Blended program will need: High-speed Internet access; a sound card and speakers; Windows
XP (minimum)/Windows 7 (recommended) or Mac OS X 10.5 or higher; and Firefox 3.6 or higher. It is also
highly recommended that students have access to a microphone or webcam for optional
audio/videoconferencing.
Discussion Forum Guidelines
The Course Grading Scale
A
=
4.00
90 - 100%
EXCELLENT
B
=
3.00
80 – 89%
GOOD
C
=
2.00
70 – 79%
SATISFACTORY
D
=
1.00
60 – 69%
PASS
F
=
0.00
BELOW 60%
FAIL
I
=
INC
INCOMPLETE
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To receive a minimum passing grade, students must make
a post to each discussion question for that week by day 4
of each week and respond to at least two other postings
by the end of the week. Individual Posts are worth up to 5
points and the total Response Posts are worth up to 5
points total. Each discussion will total up to 10 points.
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
11
Course Overview
Marketing Management | MBA 661
Faculty Evening Course Outcomes Based in Bloom’s Taxonomy
Learning Outcomes
Assignments
Points
Develop a comprehensive marketing plan
Individual Essay case study
120 pts
Define the key marketing terms, concepts and principles.
Team Case study Exercise
120 pts
Discuss the importance of brand management.
Online Discussion Post and Response
90 pts
Apply marketing strategies for service-based businesses.
In-class participation
60 pts
Identify sustainability and impact of eco-friendly trends in marketing
Break -Out Sessions -PBL
40 pts
Contrast the concepts of market segmentation, product differentiation and
positioning.
Break-Out Sessions - PBL
40 pts
Examine the purpose, practice and applications for marketing research
Break-Out Sessions-PBL
40 pts
Present the features , advantages and research of the marketing plan
Final Project
90 pts
Total Points for course
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600 pts
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
12
Learning Outcomes
Marketing Management | MBA 661
Faculty Evening Course Schedule
Session
Loc.
Class Title
Assignments
01 A
F2F
Initiating the Marketing
Process
Instructor provides overview of course and assignments
•
In-class Activity: Review Discussion from Chapter 1, 2, 3 : pages 21, 45, 85
•
Breakout session I PBL
•
PBL Individual Assignment: Case Study Essay : Building Your Marketing Plan page
21. Answer questions 1,2,3 on page 23. Submit to D2L.
•
Encourage students to form teams for course assignments.
01 B
online
Customer Relationships
and value through
marketing
•
•
•
Read Kerin text chapters 1, 2, 3
Team Written case assignment- Read the Discussion Case: Naked Juice Strategy
answer questions 1,2,3 on page 648. Submit to D2L drop-box.
Online D2L Discussion Post topic: Social Media
02 A
F2F
Marketing Strategies
•
•
•
•
Read Kerin text Chapters 4, 5, 6
In-class Activity: Discussion Case Questions page 104
Breakout session II PBL
PBL Individual Assignment: Case Study Essay: : Building Your Marketing Plan page
104, answer questions 1&2. Submit to D2L Drop Box
02 B
online
Strategic Directions
•
•
Review previous reading in chapters 4, 5, 6
Team written case assignment: Banyan Tree Holding-Create a Brand page 640- 643.
Answer questions 1-6. Submit answers to D2L drop-box.
Online D2L Discussion Post topic: Sales Profession
•
03 A
F2F
Marketing Environment
•
•
•
03 B
online
Economic Forces
•
•
Read Kerin text Chapters 7,8, 9
In-class Activity: Discussion Case Questions on page 238 and 307.
Breakout Session III PBL
•
PBL Individual Assignment: Case Study Essay –Building Your Marketing Plan
answer
questions 1, 2, 3 on page 215. Submit to D2L.
•
Review previous reading in chapter 7,8, 9
Team written case assignment: Read Crate & Barrel-Multichannel Marketing,
answer questions 1,2, 3 on page 647. Submit to D2L drop box.
Online D2L Discussion Post topic: Brand Equity
04 A
F2F
Ethic and Social
responsibility
•
Read Kerin text Chapters 10,11, 12
•
In-class Activity: Discussion Case Questions 1 -6 page 261
•
Breakout Session IV PBL
•
PBL Individual Assignment: Case Study Essay-Building Your Marketing Plan
page289 .
Address statements 1&2. Submit response to D2L.
04 B
online
Marketing Matters
•
•
•
Review previous reading in chapter 10,11, 12
Team written case assignment: Read Trader Joe’s-Upscale Value page 639 answer
questions 1,2,3. Submit to D2L drop box.
Online D2L Discussion Post topic: Marketing Strategy
05 A
F2F
Consumer Behavior and
pricing foundation
•
•
•
•
Read Kerin text Chapters 13, 14, 15
In-class Activity: Discussion Case Questions 1-9 page 339
Breakout Session V PBL
PBL Individual Assignment: Case Study Essay-Building Your Marketing Plan page
313 Respond to statements 1,2,3. Submit response to D2L drop-box
05 B
online
Organizations as
Consumers
•
•
Review previous reading in chapter 13, 14, 15
Team written case assignment: Read Glitzz- Devising a Pricing Strategy page 634635. Answer questions 1,2,3. Submit to D2L drop box.
Online D2L Discussion Post topic: Case Analysis-Amazon.com
•
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sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
Course Schedule
13
Marketing Management | MBA 661
Faculty Evening Course Schedule
Session
Loc.
Class Title
Assignments
06 A
F2F
Retailing and
Wholesaling
•
•
•
•
•
06 B
online
Marketing
Communications
•
•
•
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Read Chapter 16, 17, 18, 19
In-class Activity: Applying Marketing Knowledge questions
1-11, page 427. Discuss questions 1-17 page 427.
Breakout Session VI PBL
PBL Individual Discussion Assignment: Building Your
Marketing Plan page 428, answer questions 1, 2,3 4. Submit
to D2L Drop Box
Final Team presentation
Review previous reading in chapter 16, 17, 18,19
Team written case assignment: Read Pampered Pooches
Travel In Style page 630-631. Answer questions 1,2,3,4.
Submit to D2L drop box.
Online D2L Discussion Post topic: Product Life Cycle
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
14
Course Schedule
Leadership and Ethics| MBA 661
Faculty Evening Session 1A
Learning Objectives
1. Develop a comprehensive marketing plan
2. Define the key marketing terms, concepts and principles.
3. Identify sustainability and impact of eco-friendly trends in marketing
Activities, Assignments and Agenda
Agenda:
1. This the first class. Consider a welcome statement and “ice breaker activity. (15- 30 minutes)
2. Let the students know you will use an agenda each week to navigate the course, curriculum and time management.
3. Consider starting each class with this weeks “breaking global news topics” regarding marketing. (30-45 minutes)
This is a excellent way to involve students in dialogue and articulation of the marketing topics. It also can promote healthy debate
and analytical analysis.
4. The information listed below are your core topics and activities for this week.
Required Reading: No pre-class reading assigned, this will be completed after class 1A. Review Kerin Text:
Chapters 1, 2, 3: Pages 21,45, 85.
Individual Assignments
1. Case Study Essay : Case Study Essay-Building Your Marketing Plan page 21. Answer questions 1,2,3
and submit in D2L drop box. Problem Solving Skills: Create a list of skills needed to be a successful
problem-solver . Survey your class or informally assess students to ensure they are reaching benchmarks
in developing these valuable skills.
Study Group Assignments (small group discussions 60 minutes)
1. Encourage students to form teams for course assignments. This also a great time to provide team project
examples, presentation expectations and grading rubric. Team name and project selected are considerations
necessary prior to Class second class. Students should submit a brief proposal for their project my the third
course. Form teams of no more than 4-5 members for the team assignments in this course. Collaboration and
teamwork are essential to successful Problem Based Learning (PBL) models.
In Class Participation
1. Review course syllabus, material, agenda and set course expectations. Facilitate an in-class discussion by
reviewing chapters 1, 2, 3. Discuss the history, present and future of marketing. Clearly the discussion will
expose students knowledge of social media, digital media and global competition. Be prepared to manage the
context toward Chapters 1,2,3. This is a good time to provide examples final team presentation
project/marketing plan. (90 minutes)
2. Break -Out Sessions I –small group (60 minutes) Discuss 3M’s Post-it Flag Highlighter: Extending the
Concept . Read page 22 & 23. Each group will take a question on page 23 in the text and present their
findings and solutions on marketing research, new product launch, the future of marketing. This represents the
PBL process.
3. Suggested publisher resource usage: The use of PowerPoint's, interactive flashcards and videos provided
by Instructor edition, Online Learning Center/ may provide additional activity options for the classroom.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
15
Session 1A
Leadership and Ethics| MBA 661
Faculty Evening Session 1B
Learning Objectives
1. Assess organizations and the strategy in them.
2. Describe how core values, mission, organizational culture, business, and goals are important to
organizations.
3. Explain why managers use marketing dashboards and marketing metrics.
Activities, Assignments and Agenda
Review Reading: Read Kerin text chapters 1, 2, 3
1. Individual Assignments: Online D2L Discussion Post topic-Social Media.
Post your question by mid week so other students may have a chance to respond. Reply to two other
students posted discussion questions.
Response Guidelines
Respond to two other learners' postings. Choose someone who responded differently than yourself
and discuss your differences. If you find no differences, what challenges can you bring up?
2. Team Building :Identify the classmates to collaborate on your team project (i.e. post a thread with
your study availability, etc.) Once you have identified your team members, each team will post
a single thread in this Discussion Forum titled "Team Formed". In this thread, please identify all team
members (first and last name) and a name for your team. Choosing a team name is a chance for your
team creativity to shine, and marks your first decision as a team. Also, have one team member
email the instructor with team member's names and team name when your team is formed.
3. Team Written PBL case assignment- Read the Discussion Case Naked Juice Strategy, answer
questions 1,2,3 on page 648. This activity helps students learn on their own. This creates a more
meaningful and richer learning experience. Studies show that when students acquire knowledge in
meaningful and personal ways, they retain for more content long term. Submit to D2L drop-box.
Monitor the online format to ensure students are fully participating in discussions
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
16
Session 1B
Leadership and Ethics| MBA 661
Faculty Evening Session 2A
Learning Objectives
1. Explain the differences between legal and ethical behavior in marketing.
2. Develop a comprehensive marketing plan.
3. Identify sustainability and impact of eco-friendly trends in marketing
Activities, Assignments and Agenda
Agenda:
1. This the 2nd class. Consider starting each class with this weeks “breaking global news topics”
regarding marketing (30-45 minutes). This is a excellent way to involve students in dialogue and
articulation of marketing topics. It also promotes healthy debate and analytical analysis.
2. The information listed below are your core topics and activities for this week.
Required Reading: Kerin text Chapters 4, 5, 6
Study Group Assignments
Encourage students to ask questions or comment on their progress regarding the team formation or
other course related issues. By now team formation has begun. Students should submit a brief
proposal for their project my the third course. Collaboration and teamwork are essential to successful
Problem Based Learning (PBL) models.
In Class Participation
1. Be prepared to participate in the discussion regarding marketing strategies and strategic direction
from the Kerin text Chap 4, 5, 6. Start discussion from page 102
2. Break -Out Sessions I –small group (60 minutes) Groupon: Helping Consumers with Purchase
Decisions. Read the case study on page 133. Each group will take a question on page 23 in the text
and present their findings and solutions on marketing research, new product launch, the future of
marketing. This is part of the PBL process.
In Class Assignments
1. Individual Assignment: Case Study Essay: Building Your marketing Plan page 104 answer
questions 1&2. Submit to D2L Drop Box
2. Suggested publisher resource usage: The use of PowerPoint's, interactive flashcards and videos
provided by Instructor edition, Online Learning Center/ may provide additional activity options for
the classroom.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
17
Session 1A
Leadership and Ethics| MBA 661
Faculty Evening Session 2B
Learning Objectives
1. Describe the stages in the consumer purchase decision process.
2. Distinguish among three variations of the consumer purchase decision process: routine, limited, and extended
problem solving.
3. Develop a comprehensive marketing plan.
Activities, Assignments and Agenda
Agenda: Managers must learn how to recognize trends and develop strategic direction. In addition,
they need to be aware of their role in the decision-making process.
1. This the 3rdnd class. Consider starting each class with this weeks “breaking global news topics”
regarding marketing (30-45 minutes). This is a excellent way to involve students in dialogue and
articulation of marketing topics. It also promotes healthy debate and analytical analysis.
2. The information listed below are your core topics and activities for this week.
Review Reading: Review previous reading in chapters 4, 5, 6
Individual Discussion Assignment : Online D2L Discussion Post topic: Sales Profession.
Respond and/ answer these questions as a foundation for the discussion . Please make your initial
post by midweek, and respond to at least one other students' post by the end of the week. Review
the definitions provided by your classmates and critique. Post your question by mid week so other
students may have a chance to respond. Reply to two other students posted discussion questions.
Team written case assignment
Read Banyan Tree Holding-Create a Brand page 640. Respond to questions 1-6. Submit to D2L
drop-box.
Monitor the online format to ensure students are fully participating in discussions
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
18
Session 1B
Leadership and Ethics| MBA 661
Faculty Evening Session 3A
Learning Objectives
1. Describe the nature and scope of world trade from a global perspective and identify the major trends that
have influenced world trade and global marketing.
2. Develop a comprehensive marketing plan.
3. Examine the purpose, practice and applications for marketing research
Activities, Assignments and Agenda
Agenda: The world economy is becoming increasingly integrated, and many businesses have
extended their reach beyond national borders. Yet the process of globalization is controversial, and
the involvement of corporations in other nations is not always welcome.
Required Reading: Kerin text Chapters 7, 8, 9
Individual Assignments: Case Study Essay- Building Your Marketing Plan answer questions 1,2, 3 on page
215. Submit answers to D2L.
Study Group Assignments: Encourage students to ask questions or comment on their progress regarding
the team formation or other course related issues. By now team formation has begun. Students should submit
a brief proposal for their project by Session 3A. Collaboration and teamwork are essential to successful
Problem Based Learning (PBL) models.
In Class Participation
1. Be prepared to participate in the discussion regarding the assigned chapters.
2. Break -Out Sessions III –small group (60 minutes). Carmex: Leveraging Facebook for Marketing Research
Read the case study on page 216-217. Encourage the students to collaborate and consult with each other
regarding the questions and answers on page 217. Each groups will discuss their findings and solutions as
part of the PBL process.
3. Suggested publisher resource usage: The use of PowerPoint's, interactive flashcards and videos provided
by Instructor edition, Online Learning Center/ may provide additional activity options for the classroom.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
19
Session 1A
Leadership and Ethics| MBA 661
Faculty Evening Session 3B
Learning
1. Identify the reason for conducting marketing research.
2. Describe the five-step marketing research approach that leads to marketing actions.
Activities, Assignments and Agenda
Agenda: Doing business in diverse political and economic systems poses difficult challenges. When a
transnational corporations buys resources, manufactures products, or sells goods and services in multiple
countries, it is inevitably drawn into a web of global social and ethical issues. This section context is
economic forces.
Review Reading: Chapter 7,8, 9
Individual Discussion Assignments
Online D2L Discussion Post topic, Brand Equity. Please make your initial post by midweek, and respond to
at least one other students' post by the end of the week. Review the definitions provided by your
classmates and critique. Post your question by mid week so other students may have a chance to respond.
Reply to two other students posted discussion questions.
Written Assignment- Team written case assignment: Read Crate & Barrel- Multichannel Marketing,
answer questions 1,2 3 on page 647, submit to D2L drop box. Post your response in the D2L pull down
box.
Monitor the online format to ensure students are fully participating in discussions
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
20
Session 1B
Leadership and Ethics| MBA 661
Faculty Evening Session 4A
Learning Objective
1. Recognize the various terms that pertain to products and services.
2. Identify the ways in which consumer and business products and services can be classified.
3. Develop a comprehensive marketing plan.
4. Examine the purpose, practice and applications for marketing research
Activities, Assignments and Agenda
Agenda: Governments seek to protect and promote the public good and in these roles establish rules
under which business operates in society. Therefore, a government’s influence on business through
public policy and regulation is a vital concern for managers. Therefore Ethics and social responsibility
is paramount.
Required Reading: Kerin text Chapters 10,11, 12
Individual Assignments: Case Study- Essay-Building Your Marketing Plan page 289. Address
statements 1&2. Submit response to D2L.
Study Group Assignments: Encourage students to ask questions or comment on their progress
regarding the team formation or other course related issues. Collaboration and teamwork are
essential to successful Problem Based Learning (PBL) models.
In Class Participation
1. Discussion Case Questions 1, 2, 3, 4, 5,6 page 261: Applying Marketing Knowledge
2. Break -Out Sessions IV –small group (60 minutes) Activeion Cleaning Solutions. Read the case
study on page 261-263. Encourage the students to collaborate and consult with each other
regarding the questions and answers on page 263. Each group will discuss their findings and
solutions as part of the PBL process.
3. Suggested publisher resource usage: The use of PowerPoint's, interactive flashcards and videos
provided by Instructor edition, Online Learning Center/ may provide additional activity options for the
classroom.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
21
Session 1A
Leadership and Ethics| MBA 661
Faculty Evening Session 4B
Learning Objectives
1. Explain the product life-cycle concept.
2. Develop a comprehensive marketing plan.
Activities, Assignments and Agenda
Agenda: Marketing matters. Various economic or social assistance policies significantly affect
society, in which businesses must operate.
Review Reading: Chapter 10, 11, 12
1. Individual Discussion Assignments Online D2L Discussion Post topic- Marketing strategy
Please encourage the students to post by midweek, and respond to at least one other students' post
by the end of the week. Review the definitions provided by your classmates and critique. Posting
your question by mid week so other students may have a chance to respond. Reply to two other
students posted discussion questions.
2. Team written case assignment: Read Trader Joe’s-Upscale Value page 639. Answer questions
1,2,3 . Submit to D2L drop-box.
Monitor the online format to ensure students are fully participating in discussions
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
22
Session 1B
Leadership and Ethics| MBA 661
Faculty Evening Session 5A
Learning Objectives
1. Recognize the objectives a firm has in setting prices and the constraints that restrict the range of prices a firm
can charge.
2. Develop a comprehensive marketing plan.
3. Examine the purpose, practice and applications for marketing research
Activities, Assignments and Agenda
Agenda: The world community faces unprecedented ecological challenges regarding consumer
behavior in the 21st century. Many business leaders have embraced the idea of sustainable
development, calling for economic development without destroying the natural environment or
depleting the resources on which future generations depend. This strategy may have an effect on
pricing strategy
Required Reading: Kerin text Chapters 13,14, 15
Individual Assignments
Case Study Essay- Building Your Marketing Plan page 313. Respond to statements 1,2,3. Submit to
D2L drop-box.
Study Group Assignments
This represents an optimal time to request the teams to discuss their projects is a “dry-run format”. By
now team formation has begun. Collaboration and teamwork are essential to successful Problem
Based Learning (PBL) models.
In Class Participation
1. Be prepared to participate in the discussion regarding Marketing Plans and Consumer Behavior.
In-class Activity: Discussion Case Questions 1-9, page 339.
2. Break -Out Sessions V –small group (60 minutes) Carmex: Leveraging Facebook for Marketing
Research Read the case study on page 216-217. Encourage the students to collaborate and
consult with each other regarding the questions and answers on page 217. Each group will discuss
their findings and solutions as part of the PBL process.
3. Suggested publisher resource usage: The use of PowerPoint's, interactive flashcards and videos
provided by Instructor edition, Online Learning Center/ may provide additional activity options for the
classroom.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
23
Session 1A
Leadership and Ethics| MBA 661
Faculty Evening Session 5B
Learning Objectives
1. Describe how to establish the “approximate price level” using demand-oriented,
cost-oriented, profit-oriented, and competition-oriented approaches.
2. Recognize the major factors considered in deriving a final list or quoted price from the
approximate price level.
Activities, Assignments and Agenda
Agenda: The world community faces unprecedented ecological challenges in the 21st century. Many
political and business leaders have embraced the idea of sustainable development, calling for
economic development without destroying the natural environment.
Review Reading: Chapter 13, 14, 15
1. Team Discussion Assignment- Read Glitzz-Devising a Pricing Strategy on page 634-635, submit
response to D2L. Answer questions 1, 2, 3. Submit to D2L drop box
2. Individual Discussion Assignment
Online D2L Discussion Post topic: Case analysis- Amazon.com.
The Kerin text and the internet provides various examples of online marketing, social media and
innovative marketing champions like Amazon.com.
Monitor the online format to ensure students are fully participating in discussions
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
24
Session 1B
Leadership and Ethics| MBA 661
Faculty Evening Session 6A
Learning Objectives
1. Identify retailers in terms of the utilities they provide.
2. Explain the alternative ways to classify retail outlets.
3. Present the features , advantages and research of the marketing plan
4. Examine the purpose, practice and applications for marketing research
Activities, Assignments and Agenda
Agenda: The task for government policymakers and corporate leaders will be to find ways to meet both
economic and environmental goals in the coming decades. Yet the concept has remained controversial,
and implementation has been difficult.
Required Reading: Kerin Text Chapter 16, 17, 18, 19
Individual Assignments
Individual Discussion Assignment: Case study Essay Building Your Marketing Plan page 428, answer
questions 1,2,3,4. Submit to D2L drop box
Final Team Presentation: Time should be allocated for each team to present, and conduct a Question
and Answers session. Each team will provide the instructor with appropriate copies of the presentation:
online or paper documentation.
In Class Participation
1. Be prepared to participate in the discussion regarding Technology, Organizations and Innovation.
2. Discuss Applying Marketing Knowledge questions 1-11 on pages 427-428
3. Break -Out Sessions VI –small group (45 minutes) . Google, Inc.: The Right Ads at the right time.
Read the case study on pages 487-489. Encourage the students to collaborate and consult with each
other regarding the questions and answers on page 487. Each group will discuss their findings as part
of the PBL process.
4. Suggested publisher resource usage: The use of PowerPoint's, interactive flashcards and videos
provided by Instructor edition, Online Learning Center/ may provide additional activity options for the
classroom.
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
25
Session 1A
Leadership and Ethics| MBA 661
Faculty Evening Session 6B
Learning Objectives
1.
2.
Discuss integrated marketing communication and the communication process.
Describe the promotional mix and the uniqueness of each component.
3. Present the features , advantages and research of the marketing plan
Activities, Assignments and Agenda
Agenda: Technology is an unmistakable economic and social force in both business and the world
where we live. Global communications, business exchanges, and the simple tasks that make up our
daily lives are all significantly influenced by technology. Whether we are at home, in school, or in the
workplace, emerging technological innovations have dramatically changed how we live, play, learn,
work, and interact with others, raising important social and ethical questions.
Review Reading: Kerin Text Chapter 16, 17, 18, 19
Individual Discussion Assignments -Written Assignment-Strategy Decision
Online D2L Discussion post topic- Product Life Cycle. Respond and/ answer these questions as a
foundation for the discussion . Please make your initial post by midweek, and respond to at least one
other students' post by the end of the week. Submit your completed assignment to the D2L drop box .
Team Assignment
Team written case assignment-Read Pampered Pooches Travel in Style page 630-631.
Answer questions 1,2,3,4. Submit to D2L drop box.
Monitor the online format to ensure students are fully participating in discussions
home
about
expectations
resources
course
overview
learning
outcomes
IDEA
schedule &
sessions
Love of Christ and Neighbor  Prayer  Stability  Conversatio  Obedience  Discipline  Humility  Stewardship  Hospitality  Community
26
Session 1B