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I shall always remember my cool psychology teacher at OHS Memory: The storage and retrieval of what has been learned or experienced As a retired officer in the United States Army, I am, and always have been, proud of our nation and the symbol of our nation, our flag. As such, I have always taken pride in reciting the Pledge of Allegiance. However, listen now as I recite it in an unusual way—a way I first learned way back in September, 1966. Why am I able to remember something I learned way back in 1966, and only recall once each year? Working as individuals, think back: what is your earliest memory? Next, think back and list 3 famous “firsts” or significant events in your early lives. For example, for me: the JFK assassination on Nov. 22, 1963; my first 880 win in track (April, 1967); my in-car driving test on Jan. 24, 1967; and getting my Univ. of San Francisco acceptance letter in April, 1969. Iiiiiiiit’s time for YOUR chapter project!!!! Old, bald, jerk!! I’d like to use him as a tackling dummy at practice. Review one of the topics on Simoncini’s Website and write a 1-2 page paper about it Which one of you can describe for me the information processing model. Human memory takes essentially meaningless sensory information (my voice) and changes it into meaningful patterns that you can store and use later. It is a cognitive understanding of memory. Information is captured through a person’s senses. All transformed to impulses so the nervous system can process it. This action is called: encoding. a typical SimonciniAs is clearly my bonehead, sure this Encoding mental superior-I’m part is difficult for he encodes much better me. than me. One of 3 basic tasks of memory Modifies information to fit our memory systems Select some stimulus Identify distinctive features of input Mentally label an experience to make it meaningful Encoding can be automatic Memories for concepts: elaboration required— a deliberate encoding effort Encoding Storage—retention of encoded material Retrieval Hey! For smart people like us, encoding, storing and retrieving memories is no problemo. Alyssa is SO HOT! Some children, few adults, have eidetic, or After looking at photographic, imagery. Michelangelo’s Frankie’s kinda cute. Creation for 30 seconds, I remembered every detail. And they are. . . This is SO Boring! Memory Storage of inputs Hey! My memory is like a bank vault—it holds everything! Sensory memory Working memory (Short term) Long Term memory Memory Storage of inputs Sensory memory holds information for only a second or so The George Sperling Experiment H T X W R V A M J B N P The George Sperling Experiment H T X W R V A M J B N P Top row: chime Middle: laser Bottom: drum The George Sperling Experiment H T X W R V A M J B N P Top row: chime Middle: laser Bottom: drum The George Sperling Experiment Partial report condition Actual storage capacity of sensory memory can be 12 or more items—even though all but 3 or 4 items usually disappear from sensory memory before they enter consciousness. Senses of sight and hearing Hold inputs for fractions of seconds before they disappear No narrowing or analysis occurs The five primary types of sensory memory: Iconic memory Echoic memory Tactile sensory memory Olfactory sensory memory Gustatory sensory memory There is a multitude of inputs entering our brains at any one time—how do we discriminate into a manageable number? No wonder my head always hurts! I don’t want my Homie’s head to hurt so much. How are sensory inputs narrowed to a manageable number. Why, that’s easy, Marge. Two ways: selective attention and feature extraction. Yeah! Your ability to choose among the various available inputs is called selective attention. According to Donald Broadbent, we attend to only one of the many channels of information reaching us at any time. Our minds filter out the other inputs That’s why Bart tuned out Ms. Krabapple’s teaching and Otto’s clowning around while he thought about Ms. Speers. Yeah, kid. But don’t forget: Anne Treisman later proposed attenuation theory saying that Broadbent’s filter suppressed but did not eliminate other channels—so other inputs are not completely blocked out. A lot of it has to do with how interested you are in something. All right, then, so what is feature extraction? Mr. Burns, feature extraction involves locating the outstanding characteristics of incoming information. Duh, is that like remembering a person’s name by remembering certain things about them—like their hair color, eyes or height . . . or that they belch a lot? Exactly, Barney. For example, I remember Mr. Simoncini by his great physique. That’s great, Lisa. Now, we’ll have experiments about selective attention and feature extraction. Working memory keeps a thought as long as you repeat it—about 20 seconds Long-term memory Man, that date with the Sonora cheerleader back in 1965 was awful! By the time information gets to the short term memory (STM) it has been analyzed, identified, and simplified for convenient storage during a longer time period. Wow! This is mind boggling: I can only hold 7 unrelated items at a time. Right now, though, I can only hold two. STM is limited not only in its duration, but in its capacity as well. Or. . . STM: Oh, this is so hard. Do we have math homework? Is the government test tomorrow? What How? time is Meagan’s party? Are we TPing Simoncini’s house Friday or Saturday? Did Mom say I had to make dinner tonight? Aaaarrrgh!! Being blonde is SO HARD!!! For most, any more than 7 items can’t be stored. For some, that number is less. Let’s do an experiment on short-term memory! Take out some scratch paper. I’ll read 8 groups of number lists. After each one, I’ll say “Go” and you will write the numbers in the correct sequence. 2 8 3 1 7 4 1 3 9 4 9 7 2 1 5 5 1 8 3 9 2 6 1 9 5 6 3 4 7 2 3 6 2 5 1 9 7 4 8 6 1 5 4 9 8 3 2 8 7 8 9 3 1 6 4 2 7 5 1 3 Atkinson and Shiffrin’s Model of Working Memory (Baddeley’s update—2001) One good STM technique is called chunking OK, that number was 847-3007. Let’s see, 847, OK, yeah; and then 30 and then 07. Yeah! 847-30, 07; 8473007. Got it! Peace out! Chunk items together as fast as they come in to make them easier to remember. Hey, you psych students. Let’s do an experiment about chunking! No, Blondie. I said chunking! Not chunks! Gee! Oh Professor, please don’t make me blow chunks. You have 20 seconds to memorize this list: Who wants to try? SATCIAVHSMTVNATOVOLOHS Oh, professor, you’re so mean. That was too hard— especially for a blonde like ME! Don’t feel bad, Kim. That was hard for normal people, so it must be impossible for a blonde. Now let’s try using chunking! You have another 20 seconds. Now who wants to try? SAT CIA VHS MTV NATO VOL OHS Oh, me, me, me, me!!! How does chunking help expand short-term memory? Can any of you share other STM devices that you have used? Rehearsal OK, her phone number is 555-1212; that’s 555, 12, 12. Must repeat things to yourself, in your mind or out loud. That process is called: maintenance rehearsal Without rehearsal, STM lasts <20 sec. Elaborative Rehearsal OK. I’ve devised a phone number so simple that even you two girls can remember it: 1-800-H-O-T-J-AK-E. Get it? Hot Jake! Poor guy! How pathetic ! This is sad! Information is actively connected to knowledge already stored Atkinson and Shiffrin’s Model of Working Memory (Baddeley’s update—2001) Acoustic encoding Information worth holding on to must be rehearsed—with the intent to learn—for it to be transferred into the long-term memory. Rehearsal without intent to learn yields no transfer. Rehears e I wanna LTM Long-term memory (LTM) Where we store information for future use Not like a filing cabinet Reconstruct what you must recall when you need it. Involves all previouslydiscussed processes Keep your cool, dude! Wow! It’s cool Sara may be a whiner, sitting next to a but she is HOT! And REAL man, who I’m a huge football does his OWN Long-term memory (LTM) star—I intercepted a homework. I’m so pass and scored nervous, I can’t against Sierra!. pay attention to the speaker. Long-term memory (LTM) Feature extraction turns sounds into recognizable words. Selective attention screens out other sounds Words form in STM & form meaningful phrases & sentences You will store meanings of lines & actions in LTM Here’s an example of how things get into our LTM. I’ve memorized Rodney Dangerfield’s monologue from ball dinner scene the 1980 movie Caddyshack. Listen. Now, let’s see how close your teacher came to what I really said. Some Models of Memory Endel Tulving (1972) Procedural (implicit) memory Does not require conscious recollection to have past learning or experiences impact our performance Tying a tie or a shoe lace Some Models of Memory Endel Tulving (1972) Semantic memory = our knowledge of language: its words, rules & and meanings. Episodic memory = memory of our own lives Declarative (explicit) memory episodic + semantic memories The Limbic System Hippocampus Amygdala Here is a homework assignment about the flashbulb memory phenomenon Memory that centers around a specific, important or surprising event. Flashbulb Memory phenomenon: the memory is so vivid that it represents a mental snapshot. Example: for Babyboomers, the J. F. Kennedy Assassination. Ask one person about a major historic event in their lifetimes. . .specifically ask them if they can remember EXACTLY what they were doing when they heard the news. Information Information Daniel Schacter: Implicit memory: Memory that can affect your behavior, but which you did not deliberately learn or of which you currently have no awareness Explicit memory involves awareness George Harrison: The Chiffons: “My Sweet Lord” “He’s So Fine” Subconscious memory: implicit memory Priming: procedure of providing cues that stimulate memories without awareness of the connection between the cue and the retrieved memory. We must find thousands of items stored in our memories when we need them. The solution to retrieval is organization of meaningful information What key point about how things get into the long term memory do my fellow authors and I want to underscore? To store new information in your LTM, you must make it meaningful while it is in working memory. Therefore you must associate new information with things you already know. Important to think of personal examples of concepts you want to remember from class. I recall that the perpetrator was a kind of blonde female, about 5’7”, 85 pounds, and she drove this hecka big pickup. I think she is a cheerleader at OHS. I’m SO ashamed of myself. . . NOT!!!! Recall is the act of reconstructing information Bruce, I know the answer to that zinger question you just asked. I recall it from Simoncini’s lecture. Involves knowledge, attitudes and expectations. Seems to result from an act of reconstruction Of the three suspects in the line up, I recognize the one in the middle as the one who got Simoncini’s house. The human memory is organized in such a way that makes recognition easy. pencils dog happy sad Hottie!! Time to get up. The process of recognition provides insight into how the memory stores information. “A rose by any other name would still smell as sweet.” Recognition process: a single item of information may be “indexed” under several headings. Slender Kind of blonde About 5’7” Drove a pick-up Goes to OHS Cheerleader Recognition and recall are measures of explicit memory Relearning is a measure of implicit memory—it comes more naturally often without conscious recollection Ooooh. Let’s see. I’ve done this before. Do I push the 1 or the area code first? Oh yeah! Now that I’m here I remember—it was pretty brutal, wasn’t it? Hey Pete. Do you remember that trick you pulled on Pagano right here sophomore year? The Encoding Specificity Principle: Involves a situation where the context affected the way a memory was encoded and stored— influencing its retrieval at a later time. The more closely the retrieval cues match the form in which the information was encoded, the better the information will be remembered In evaluating your students, it is best to use a variety of assessments. Robert Bjork: Students should be given assignments that make them come to grips with the material in many different ways rather than just memorizing the material and parroting it back. Technique builds more connections into the web of associations into which a memory is embedded, and the more connections there are, the easier it becomes to cue a memory. Mood congruent memory I’ve had a poopie day so far! A memory process that selectively retrieves memories that match (and are congruent with) one’s mood—the kind of information we retrieve from memory heavily depends on our moods Tip of the tongue phenomenon What’s that lady’s name? Darn! It’s right on the tip of my tongue. The inability to recall a word while knowing that it is in memory. Involves interference: another memory blocks access or retrieval Schacter’s Seven Sins of Memory Transience Absent-mindedness Blocking Misattribution Suggestibility Bias Unwanted persistence Hermann Ebbinghaus and Transience or Impermanence or Gradual Fading Memories seem to weaken over time Nonsense syllables The Forgetting Curve For relatively meaningless material, there is a rapid initial loss of memory, followed by a declining rate of loss Forgetting A case in point Information once stored in LTM that cannot be retrieved—may involve decay, interference, or repression. Some inputs decay over time--transience Interference or blocking: memory being blocked or erased by previous or subsequent memories. What remark? The only thing I recall about last week was that party. That was a real bonehead remark Pete made last week. Proactive interference—earlier memory does blocking Duh, I can’t recall anything about the Manteca game; but I remember that blow to the head I took against Turlock. Retroactive interference—a later memory does the blocking The coach said that Logan was open two plays ago; but I only remember last play. Here is another experiment. You have 10-seconds to memorize this list: Who would like to try? Cereal Coffee Eggs Beets Milk Tri-tip roast Apples Bananas Henweigh Shampoo The Serial Position effect Diminished memory for the middle; We are better able to recall information presented at the beginning and end of a list. Remember first 4-5 items because had more time to rehearse them (primacy effect); recall last 3-4 items because they were still accessible in STM (recency effect) Cereal Coffee Eggs Beets Milk Tri-tip roast Apples Bananas Henweigh Shampoo Reconstructive processes: the alteration (or misattribution) of a recalled memory that may be simplified, enriched, or distorted, depending on our experiences and attitudes Confabulation: someone Oh, Kevin, I “remembers” know I heard information Brittney say that was she went out with a college never stored guy. in memory. Confabulation: if our reconstruction of an event is incomplete, we fill the gaps by making up what is missing. Sometimes, we may be wrong. AAAARGH!! I goofed! Schemas: conceptual frameworks a person uses to make sense of the world—sets of expectations about something that is based on our past experiences. Elizabeth Loftus study (1974) tested schemas by suggesting different verbs to different people as they described a car crash. Those schemas (how they interpreted the verbs) affected the way they constructed the crash. Misinformation effect My name is Kyle and I’m a defense attorney. What are some accuracy pitfalls I should be aware of as I prepare to cross-examine a witness? People’s recollections are less influenced by leading questions if they are forewarned that interrogations can create memory bias When the passage of time allows the original memory to fade, people are more likely to misremember information Each time a memory is retrieved, it is reconstructed then stored, increasing the chances of error The age of the witness matters Confidence in a memory is not a sign of accuracy Repression: a person subconsciously blocks memories of embarrassing or frightening experiences. I honestly don’t. Class of 2009 You don’t 10-Year Reunion remember tripping in that routine during the Turlock game our senior year? Becca McDonnell Joanna Blain Schacter’s Seven Sins of Memory Transience Absent-mindedness Blocking Misattribution Suggestibility Bias Unwanted persistence Bias: the influence of personal beliefs, attitudes, and experiences on memory Expectancy Bias bias Self-consistency The A tendency idea thattowe distort are more recalled consistent events to in our attitudes, make them opinions, fit one’sand beliefs expectations than we actually are. You’re conveniently remember it that I’m going to vote for this I don’t forgetting allyou those way. I think just I’ve alwaysremember been a candidate—I elections in the ’70s wantyou another how he handled that when wereperson trying to conservative in voting. crisis really well. from that party impress thoseelected. liberal girls. Improving Memory Organizing what you learn plus chunking. Elaborative rehearsal: you relate new information to what you already know . How meaningful what you learned is to you also plays a role in memory. Look, I really want to do well, so I memorized the entire report by chunking key points and rehearsing for 3 hours, and I am now ready to present it. Improving Memory Mnemonic devices—techniques for learning based on using associations. In science you have kingdom, phylum, class, order, family, genus and species. Use this mnemonic device: “Kings play cards on fat green stools.” Then there is the spectrum of colors: Roy G. Biv (red-orangeyellow-green-blue-indigo-violet.) Improving Memory Mnemonic devices Here is a great way to remember the planets: My very excited mother just served us noodles. Improving Memory Association, or method of loci I’ll always remember the people in Simoncini’s AP US history class by how they sat. Kami, Evan and Sara sat in the front by the door, Luke and Trevor sat right in front of Simoncini, Nick sat behind Luke and Kara sat next to him . . Associate items on a list with a sequence of familiar Locations—first used by Cicero Improving Memory Synesthesia: the stimulation of one sense triggers a secondary response in another sense Ugh! Every time I see a hospital, I think I smell alcohol. Improving Memory Lack of interference I’ll always remember this idea because it is so peaceful here today. Improving Memory Degree of original learning I’ll always remember how to block on this play because the coach made us practice it so many times. Innateness theory of language Children acquire language not merely by imitating but also by following an inborn program of steps to acquire the vocabulary and grammar of the language in their environment. Noam Chomsky (cognitive psychologist) Children are born with mental structures, built into the brain, that make it possible to comprehend and produce speech Language Acquisition Device (LAD) Foundations of language are genetic—Broca’s area in the cerebral cortex Wernicke’s Area Particularly involved in the comprehension of spoken language. Babbling: A foundation for language Speech-like sounds and syllables Babies make nearly all sounds made in all languages First year: average child makes many sounds. Late first year: sounds begin to sound more like language the child hears Imitate speech they hear React to praise Usually says first word Step 1: One must learn to make signs—hand or mouth Step 2: Learn to give signs meaning Step 3: Learn grammar Children learn steps at own speed During 2nd year: leap in language development—using sounds as symbols Early words often pertain to things the child can see or touch Primitive, incomplete words Age 2: at least 1000 word vocabulary Join words into 2-word phrases 18 months-5 years: children add 5-10 words per day to their vocabulary 4-5 years, vocabulary of several thousand words; 10,000 by age 6. The Naming Explosion 18 months 24 months Niki get down. Baba Language and thought are closely intertwined Grammar: the ability to arrange symbols in new combinations to produce new meanings. Especially well developed in the human brain. Grammar at 2: telegraphic speech: words left out, but meanings usually clear “Where my ball?” “Daddy fall down” Understand some rules— such as keeping words in same order as adults. At first, use correct form of verb. Example: “Daddy went yesterday.” Later, after learning grammar rule for forming past tenses, they replace correct form with a combination of the rule & what they hear: “Daddy goed yesterday.” (over-regularization) Now, we are going to discuss another aspect of memory: the units of thought. Storage & retrieval—basic processes Thinking & problem solving—much more complex processes Thinking: changing & reorganizing information stored in memory to create new information. The processes of thought depend on four key Units of Thought Image: (most primitive) mental representation of a specific event or object Remember only a few details Symbol: (more abstract)—a sound or design that represents an object or quality Most common: words (symbols that stand for something other Joint than themselves.) 5 G ? Concept: when a symbol is used as a label for a class of objects or events with certain common attributes, or for the attributes themselves, based on experience Animals Music Another example of concept: Bonehead Animals and music are “concepts” that have common attributes of the objects involved Concepts allow us to chunk large amounts of information— we can add on to certain classes of information rather than treating every new input as unique. There are two types of concepts Natural concepts: mental representations of objects and events drawn from our direct experience. Artificial concepts: defined by rules, such as word definitions and mathematical formulas Precisely defined ideas or abstractions, rather than actual objects n the world One form of natural concept is the prototype When we think of a concept, we often think of a representative example of it. For example. . . Picture the concept of a vehicle, Nick. For Nick, a limousine is a representative example of a vehicle, or a prototype. Rule—fourth & most complex of the units of thought Rules are statements of relations between two concepts The same animal cannot be both a reptile and a mammal. Concept Hierarchy Abstract Specific/concrete Cognitive Maps A cognitive representation of physical space is a special form of visual concept called a cognitive map. (Tolman) Nick, my challenge right now is how to beat Sara to Beyer High School. Determinations from PET Scans and MRIs No single “thinking center” The brain is a community of highly specialized modules, each of which deals with different components (units) of thought Role of the frontal lobes Especially important in coordinating mental activity when we think, making decisions, and solving problems Prefrontal Cortex 1. Keeping track of an episode 2. Understanding the context of an episode 3. Responding to a specific stimulus Schemas: conceptual frameworks a person uses to make sense of the world—sets of expectations about something that is based on our past experiences. Example: wedding Schemas: provide contexts and expectations about the features likely to be found when you encounter familiar people, situations, images and ideas Hot The situation on the Korean peninsula is a hot topic. Becky, I just met a hot guy! It’s so hot today. I’m miserable. Norman and Rumelhart’s findings on schemas Schemas are the primary units of meaning in the human information-processing system. You comprehend new information by integrating new input with what you already know Example: a new type of pizza introduced by your favorite establishment Script: Thanksgiving Dinner Kinds of thinking Directed thinking: a systematic and logical attempt to reach a specific goal. How can I get those students to learn this material? What must I do? OK. If I slow down my lectures, and then ask questions. . . Kinds of thinking Non-directed, or divergent, thinking consists of a free flow of thoughts with no particular goal or plan, and depends more on images. What time is that meeting? I can’t wait for the weekend. What should I wear on Thursday? We need dog food. Kinds of thinking Metacognition—thinking about thinking OK, I haven’t been able to solve that problem. So maybe if I used a different version of the problem-solving process. . . The characteristics of a good problem solver Possess requisite knowledge for solving the problem Skilled at identifying the problem and selecting a strategy to attack the problem Problem Solving Directed thinking to bridge the gap between the present situation and a desired goal Available funds How to budget Bills Identify the problem Consider all relevant possibilities, without leaping to conclusions Why is Sara being such a pain recently? Maybe there’s a problem at home. Maybe it’s a boyfriend problem. Perhaps she’s having difficulty in another class. Maybe as a blonde she is overwhelmed. It could also be a character flaw. Selecting strategies More complex problems: step-by-step formulas called algorithms OK. When the microphones don’t work properly we follow the following algorithm: 1) check to see if everything is plugged in; 2) check the battery in the control box; 3) check the control adjustments. Heuristics Rules of thumb—basic rules that help us cut through the confusion of complicated situations There are several tried and true heuristics to address this situation. Let’s review some. Problem Solving Strategies Research various solutions to achieve a goal OK. I have to be in L. A. by Friday. If I drive, it will take 7 hours and cost $45.00. If I take Amtrack, it will cost $70.00 and take 5 hours. If I take Greyhound, it will cost $35.00 and take 10 hours. The most efficient way is. . . Problem Solving Strategies 1. Means-End Analysis (Reverse planning) My goal is a good class. Before class, I’ll rehearse. Before rehearsing, I’ll write a good lesson plan. Before I write my lesson plan, I’ll do a lot of research. Problem Solving Strategies 2. Most people analyze problems to see if it resembles a situation we have experienced in the past— search for analogies. The last 3 times, Lauren fell to the left a bit. So I need to cheat a little to the left this time. Problem Solving Strategies Specific methods 3. Break down a complex problems into several smaller, more easily solved problems. Problem Solving Strategies A mental set: is a useful strategy that has become cemented into a person’s problem-solving process. No prob. She’ll fake left & go right. When I’m guarded this way, I always fake left and go right. So I’ll do it again. Set leads to rigidity Functional fixedness The inability to perceive a new use for an object associated with a different purpose Oh, gee. The only way to get there is to turn left here. Meagan is such a dweeb. She also could have gone straight or turned right. Bias Confirmation Hindsight I disagree with that solution, so it is no good. I heard planes crash so I refuse to fly. Anchoring Representative Availability I hate how Simoncini makes fun of blondes Problem Solving Strategies Creativity: a way to use information in such a way that the result is something new, original and meaningful. All problem solving involves some creativity Problem Solving Strategies Flexibility: the ability to overcome rigidity. Problem Solving Strategies Recombination: a new mental arrangement of elements. After a basketball player learns basic moves, she then simply recombines those skills as situations arise.