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Not “Mobile Media” But “All My Media Is Now Mobile” Everything I can play @ my PC, I can play everywhere, instantly Mobile phones & WiFi devices remote PCs & laptops The PC becomes a personal broadcasting station the TV via game consoles We call the paradigm towards which consumers’ use of media is trending MyCasting MyCasting • Instant access to all my content – I build my own channels – From home & the infinite library of the Net (premium, free) – Live and recorded – Anytime, anywhere, on any Web device • File formats no longer a barrier • No more walled-garden solutions The networked handset is the key enabler of users’ media enjoyment in a MyCasting universe Some partners and predictions