Download Target Marketing Describe an appropriate target market for each of

Target Marketing
Describe an appropriate target market for each of the products below. You will be
given a laptop so you can research the products online before answering. Please do
not ask what a product or service may be when you have the laptops in front of you.
You can answer those yourselves by looking into the product online.
You may use your notes, my notes and the Internet to help you answer each box.
Each box is worth 10 points for a total of 70 points. Please be as specific as possible
and make sure you check your grammar.
1. Apple IPhone 6
Marketing Mix:
PricePlacePromotionCustomer profile/Target Market:
2. Roku (Choose from one of the 4)
Marketing Mix:
PricePlacePromotionCustomer profile/Target Market:
3.Turbo Tax
Marketing Mix:
PricePlacePromotionCustomer profile/Target Market:
4. Chrome Book
Marketing Mix:
PricePlace-
PromotionCustomer profile/Target Market:
5. Pebble Watch
Marketing Mix:
PricePlacePromotionCustomer profile/Target Market:
6. Keurig
Marketing Mix:
PricePlacePromotionCustomer profile/Target Market:
Read the fictional product and target market description below and write down an
appropriate Marketing Mix. Answers should address the 4p’s and a customer profile.
The Product description:
The latest innovation in PC video game technology, which allows you to lay down
your own music tracks and auto, tune songs, before sharing them with your friends
Things to consider:
Do your customer profile and the product match up?
What would you charge your customers for this product?
Where would you sell this product?
How would you inform your target market that this product exists?
Target Market/Customer Profile:
Marketing Mix: