Download The film industry

The Importance of
Technological Convergence
for Institutions & Audiences
Film:
INTRO
Watch this creative video on the topic of:
Technological Convergence.
Pay close attention as it will help you understand this topic.
Key Points
Technological convergence refers to the trend of
different technologies merging into new ones,
bringing together a range of media.
For your case study: Technological Convergence is
significant as it opens up new markets for film.
Definition:
What is the significance, for film companies
& their audiences, of film related
technologies coming together?
KEY TERMS
Technology
Convergence
Web 2.0
Film:
Technological
Convergence
• The 'Importance of Technological Convergence for
Institutions & Audiences' describes two different things:
1. Technologies coming together (converging) allowing
audiences to consume film quickly & easily from one source.
2. Film companies are producing & distributing films across
several different media. They know audiences enjoy using
converged technology.
• So in your exam you must discuss
– 1) convergence & its effect on the film industry
– 2) how technology & hardware has changing the
production & distribution chain of the film industry.
Old Technologies
Historically, technology has only handled
one medium, or accomplished one or two
tasks. Meaning devices were limited in
their purpose.
•
•
•
•
•
Communication?
Music?
Film?
Internet?
TV?
Film:
Old Technologies
• A telephone (telecommunications device) was
ONLY designed as a point-to-point
communication system to transmit & receive
sound, most commonly a human voice.
• Gramophones- record players – tape decks –
boom boxes – CD players – are numerous
devices that have been specifically designed
for projecting music ONLY.
• A television set was ONLY designed to broadcast
(transmit & receive) moving images & sound
through analogue station signals.
-QUESTION-
How can Film Institutions use convergence to
their benefit using:
GAMES CONSOLES?
-QUESTION-
How can Film Institutions use
convergence to their benefit using:
SMART PHONES?
-QUESTION-
How can Film Institutions use
convergence to their benefit using:
THE INTERNET?
-QUESTION-
How can Film Institutions use
convergence to their benefit using:
DIGITAL
Film: Games Consoles
• Through technological convergence, devices are now
able to present & interact with a wide array of media.
They not only interact with the media they are
primarily designed to handle, but also with a number
of other formats.
• The Xbox video game consoles primary purpose is to
play console games, but it is also now able to play
back video, music, & connect to the internet.
• Consumers don’t just play games on a PS3, you can
also:
• Listen to music - Watch films via the Blu-Ray player –
Go online - Stream from LoveFilm, Netflix etc.
Film:
Smart Phones
• In today’s market, technology is coming together as hubs,
the mobile phone in your pocket is a great example of
technological convergence:
• Smart phones, now offer the functionality of personal
music players, digital cameras, text messenger/email
systems and internet access as well.
• Phones can do so much more than be used for a simple
phone call; think how this is affecting film making at the
production, marketing and exhibition stages?
• For example; a mobile phone being used as a stills/moving
image camera, a movie & audio player which can download
content - i.e. one platform many types of media.
Facebook
MySpace
WEB 2.0
YouTube
Wikipedia
Blogger
Film:
INTERNET: Web 2.0
•
The Internet is perhaps the most widespread example of technological convergence,
acting as a hub for many aspects of film.
•
Web 1.0 are non-interactive sites where users are limited to the passive viewing of
information (one-way flow of info).
Web 2.0 websites allow users to interact with other users or change website content
(two-way flow of information).
•
•
Social networking sites, such as Twitter & Facebook, allow readers to interact with film in
so many different ways that were not available during Web 1.0. Other Web 2.0: web
communities, video sharing & blogs, all of which connect film posters, You Tube videos
on films, interviews, trailers, & official films.
•
Virtually all entertainment technologies – from radio to television - video to books – films
to games – can be viewed and played online, often with greater functionality than they
have in their primary technology.
•
In the context of the film industry, the most significant part of TC is that audiences can
now consume films online...
For institutions, this means new ways of delivering content to audiences.
For audiences, it offers a new way of consuming films - more choice, control, & the
convenience of home viewing .
•
•
Film:
Digital
Projector
•
An excellent example of how technological convergence
has effected the film industry, is the creation of the digital
projector.
•
Digitally shot films are simply big computer files, that you
can copy, distribute or view, via the web, hard drives, optical
disks or satellite, (No reels).
• With films stored as digital files, cinemas can give
audiences much more choice of what to watch.
•
•
•
Sporting Events
Live Concerts
TV Programs
Technological Convergence - Summing Up
The prospect of film & the web (or basically any digital media/entertainment) all
becoming seamlessly integrated, personalised, & readily available for watching or
downloading, at home & on the move at high-speed… is very exciting.