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Our target audience will be aged around 16-25, social realism films are usually associated with this sort of age group. Our target audience will be both male and female, mostly students that use social networking sites such as Facebook and Twitter as well as sites like YouTube they also watch television. This leaves many opportunities for our film promotion. Web 2.0 is the cheapest and often easiest way to create a buzz around a film. Most people are members of at least one social networking site, which means advertising through one of these sites means reaching out to a wide audience. Audiences are able share and interact with the content meaning it adds a personal touch which is often popular with the audience. Web 2.0 is popular for promoting main stream films but is often the best way to promote independent films as it is cheapest and can reach such a large audience if done well. This is an example of how Harry Potter used Facebook to capture their audience As it is an independent film there is not a large enough budget to use promotion such as television ads and billboard posters etc. We will have to mostly rely on Web 2.0 but film posters and magazine articles etc. will also be a possible way to promote our film. I have chosen the magazine Sight & Sound, to feature our film, our film will feature on the front cover and have write up inside. Another way to sell a film is by brand imaging, using Well known starts or having a film directed by a well known director can often encourage audiences to watch a film. Social realism films hardly ever use well known actors so often rely on the director to encourage audiences to watch the film. Our film is Social realism so we need to make sure the brand imaging reflects this to do this the images we use will have to be dark and gritty. Tag lines are often used to convey to the audience, what they can expect and the themes of the film Example of tag line from Fish Tank The unique selling point of our film is the fact it is a realistic story that many people may be able to relate to. The audience will be able to see this through our promotional material, the main character will feature most in all of these, you will be able to see she is a normal everyday girl that most can relate to by the mise en scene. By using Sight and Sound magazine to promote our film it creates interest from usual customers. Also the use of push advertisement and web 2.0 should create a buzz and hopefully encourage word of mouth to other age groups.