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E-Commerce:
Fundamentals and Applications
Chapter 13 : E-Service
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 Wiley and the book authors, 2001
Outline
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Categories of E-Services
Web-Enabled Services
Matchmaking Services
Information-Selling on the Web
E-Entertainment
Auctions and Other Specialized Services
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Categories of e-services
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Categories of e-services:
Web enabling services that were previously provided
by humans in branches and/or office agencies
E-services that provides matching services
E-services that sell information content of one sort or
another
Entertainment e-services
Specialized e-services such as e-Auctions.
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Web Enabled e-services
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Previously provided by humans in branches and/or
office agencies.
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e-services:
 save time and effort for the user
 bring convenience and improve the quality of life.
 reduce cost for the consumer
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They include:
 Banking
 Stock Trading
 Education
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Match Making e-services
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Greatest growth in E-Services.
An individual or business specifies his/her requirements in relation
to the service.
E-commerce site then does a search over its own databases or
over the Internet (using mobile agents)
The information is then returned to the e-service provider site
They include:
 Jobs and Employment sites
 e-Travel
 e-Insurance
 e-Loans
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Selling Information on the Web
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Sell information content of one sort or another.
Provide some information free.
Make money on the transactions
This group includes e-commerce sites that:
 Do Online Publishing such as web based
newspapers
 Consultancy advice
 Specialised financial or other information
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e-Auction and other specialized e-services
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To achieve the best possible price for items which
sellers wish to sell
Seller puts up the items for sale but does not give a
fixed price for it.
The item is then subject to a series of bids until a bid is
acceptable and the item is sold.
The whole process is conducted by somebody called
an auctioneer.
Types of auctions includes:
 English Auction
 Dutch Auction and
 A price quantity pair auction
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Forward auction Vs. reverse auction
Forward auction
 Increasing bid auctions on the Internet
 The seller puts up an item for sale and specifies an
acceptable minimum price
 The item is then posted on the auction site
 together with the minimum price
 the bidding is kept open for a specified period
 During this period, potential buyers bid for the item
 The latest high bid is displayed.
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Forward Auction Site
Increasing bids
Seller
Item for Sale
Potential buyers
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Forward auction Vs. reverse auction (cont.)
Reverse auction:
 the seller puts up an item for sale at a high price
 price of this item is progressively reduced until a
potential buyer accepts the bid
 items are then deemed to have been sold to the buyer.
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Reverse Auction
Claims item at
right bid price
Reducing bids
Seller
Item for Sale
Potential buyers
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C2C e-auction sites
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A consumer selling an item to another consumer
These auction sites can be:
 generalized auction sites
 specialized auction sites
 agent based auction supporting sites
Generalized auction sites like eBay
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B2B e-auction sites
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Three models
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Use of a liquidation broker to sell excess items.
 the liquidation broker is essentially a third party auction
site that does the auctioning for you
Use of your own web site to auction items.
Use of the auction facility on a Virtual Market site
These approaches will be increasingly used by
business particularly if they are dealing with
perishable commodities.
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