Download Jeppesen_Jan_2001_web

Creating Award-Winning
Products
Multimedia Strategies
We’ve Always Done It This Way
 Keep up with the “Joneses”
• Competition moving to online delivery
• Upper management dictate: we will keep up
with technology
– CD products
– Web products
We’ve Always Done It This Way
 Multimedia is not the be-all and end-all
• Not always appropriate
• Start small
• Add features later
We’ve Always Done It This Way
 Multimedia is not paper
• Cannot simply copy existing materials and add
multimedia “pizzazz”
• Requires special skills to be developed or
added to department
• Requires new processes to manage and
complete development
• Can cost a lot more to develop
We’ve Always Done It This Way
 Web-based products are not CD products
• Cannot simply convert to web format
• Multimedia on the web
– What technology can we assume that user has?
– What level of performance will highly motivated
users tolerate?
Creating and Meeting Design
Objectives
 Objectives same as our paper-based
products:
• Improve understanding and retention and
maintain student interest in the material
 Tools are different:
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Interactivity
Animation
Video
Audio
Creating and Meeting Design
Objectives
 Put navigation and content control into the
hands of the users
• Adult learners want to be in control of their
own learning
• Improves users’ understanding and retention
as they follow links that make sense to them
• Design elements
– Ball flags
– Pop-ups
– Discovery points
Creating and Meeting Design
Objectives
 Provide users plenty of opportunities to
ensure they learned what they were
expected to learn
• Vary types of questions to ensure users able to
apply knowledge
• Design elements
– Pre-tests
– Practice
– Exercises
– Tests
Creating and Meeting Design
Objectives
 Use video, animations, and audio to
redirect or recapture users’ attention
• Constant use of such features makes users
“immune” to their effects and you can lose
their focus
• “Unexpected” keeps users guessing and
“wakes them up” at key points
• Judicious use improves overall internet
performance
Creating and Meeting Design
Objectives
 Make the interface a tool, not an obstacle,
to learning
• Users should be able to learn the interface
(how to navigate, where to find information) in
moments
• Since audience is the same on so many of our
products, should we design one Jeppesen
standard for all products?
Creating and Meeting Design
Objectives
Creating and Meeting Design
Objectives
 Make the interface a tool, not an obstacle,
to learning
• Three products:
– Three development tools
– Three interfaces
– Three purposes
• Better to ensure the interface meets the goals
of the individual product and audience, than
force a standard, as long as the interface
meets the stated objective
Hiring the Right Expertise
 Required skills for team
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Project management
Instructional design
Writing
Multimedia
Interface design
Graphic development
Back-end programming
Testing/Quality Assurance
Hiring the Right Expertise
 Retrain some existing personnel
• Writing for online presentations
• Designing graphics for online presentations
• “Programming” in HTML, Flash
Hiring the Right Expertise
 Instructional Designers
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Write objectives
Define lesson structure
Identify building blocks
Add motivators
Design learning activities
Create effective test questions
Hiring the Right Expertise
 Multimedia Specialists
• Interface design
– Look and feel
– Buttons
– Navigation
• Authoring tools
• Templates
Hiring the Right Expertise
 Web Programmers
• “Backend” programming
– Ordering
– Tracking
– Scripting (JavaScript, PHP, etc.)
Hiring the Right Expertise
 Building the Team and Defining Roles
• Quite a bit of overlap between what each team
member thought he/she should be doing
• Where do you draw the lines between roles?
– Can writers change text without going through
programmers?
– Can writers change HTML?
– Where do “programming standards” cross the line
into instructional design?
Establishing a Quality Process
 Planning Documents
• Training plans
• Interface design
• Programming specifications
Establishing a Quality Process
 Prototyping
• Sample lesson as soon as possible
• Usability testing on “real” users
• Redesign before proceeding
Establishing a Quality Process
 Editing and Testing
• SME edits
• Quality assurance tests
– Technical accuracy
– Functional integrity
• Performance testing:
– Browsers
– Access speeds
• Usability testing (yes, again)
Establishing a Quality Process
 Maintenance
• Needs to be part of process from the beginning
• Plan for frequency and logistics of
maintenance
• Updateability of web does not give permission
to forego process
Results
 Maneuvers
 JeppChart Training
 CFI Renewal