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Design for User Experience, Steve Agalloco
User Experience
n. the overall experience and
satisfaction a user has when
using a product or system
User Experience is
multifaceted!
User Experience is…
-a multi-disciplinary
process of design
-
Information Architecture
Interaction Design
Ethnography
Branding
Library Science
Usability
A story…
Thirsty, vending machine
The solution?
Transparency
What is an
experience?
Language for
communication:
Signs & Labels
Affordances
Experiences can be
designed
Unconscious
vs. Conscious
Focus on the problem;
not on the solution
Redefine the problem
Observe,
Listen,
Try
then do it all over again
Do you want to know
the weather?
Or what to wear tomorrow?
Or how long the commute will take?
Sometimes it’s worth
Going the extra mile
Be smarter than the
machine
Remove unnecessary
barriers
Design for use
Only communicate
what is necessary
User Experience at
Ethicon
Before & After
Before:
After:
Lots of work in Excel
Difficulty Reporting on Data
Slightly more work in Excel
Web Upload
Web Administration
Improved Reporting
End-User
Satisfaction 
Where next?
Complexity Kills
Less is less
Shorter projects,
more iterations
Thank You!