Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Site Genres Site Genres • Each Genre has its own content, needs and audience. • Provides the framework needed to construct many different kinds of sites. • High-Level and fairly abstract, describing general properties and characteristics of various types of Web sites. • Not cast in stone, one can pull ideas from one genre to another so that each can benefit from elements of the other. Personal E-Commerce • Forms the core that makes online shopping possible. • Promises to make customers` lives easier and more enjoyable. • People enjoy the pleasure of discovery, simplicity and convenience. • Problem: many e-commerce sites are too cumbersome to use and as a result customers leave. What should you do? • Make it clear WHY People should Purchase from you • Provide many ways to find Products • Keep it convenient • Avoid Surprises Solutions • Differentiate your site so that customers know why it is compelling and valuable. • Provide browsing and searching tools. • Rich information about products and services. • Accessible • Clear privacy and security policies. • Shipping/Handling/Returns policies. • FAQ Example News Mosaics • Learn about their world through news and history • Must deliver: – What their readers want – Depth and breadth of coverage – to engage them – Make historical record available (archives) Time and Access • Time and Access – The web allows for better archiving and retrieval • Time pressures – delivering the “scoop“ faster and faster – Use page templates • Sources – long-term value is based up the quality of its product – Trust and reputation are closely linked • People perceive news articles are more credible is referenced and plinks are external provided The Web is all three, but.. • Television: motion & sound – Limited in duration and depth • Radio: story telling & music – Travels well – Limited in duration and depth • Print: space, depth & mobility – Lacks interactivity • BUT…people skim the web – People use the back button fast! – Lacks portability Draw people by using… • Clear first read: sets and unifies the visual and writing style • Inverse-pyramid: give the important information first • Use online videos – lacks quality – Broadband capabilities – Not portable – Hard to search Strengths • Provide short and long forms of the news articles – Use hyperlinks for full versions • Manageable chunks: break it up and give it the characteristics of TV’s brevity and print’s depth • Use embedded links or consistent sidebars of related content – Adds depth to a story Audience • Advantage: Tailored to each person – Limiting their exposure to news outside their immediate areas of interest. • Challenge: offer what your readers want, but also the high-quality. information they do not know about – looking for a guide when they come to a site with lots of information. – How to prioritize the information based upon the readers interests. Hints and Tips • Multiple ways to navigate: – Category, topics, keyword, historical reference. – Writing for search engines and organized search results. • Getting the news right is an important societal issue. The quality of your news site can have a major impact. Solutions • Build a mosaic of news – Provide breadth and depth of coverage through various categories and subcategories. – Highlight the most important article and lead text – High level summary – for the quick read – In-depth information for the entire article – Link together related news articles (articles, radio stories or video clips) – Archive Example Non-Profits as Networks of Help • Rely on financial sponsors, volunteers and staff members to the benefit of a client cause. • Bring them together in a network using the web. • Each have their own needs for participation. • Provide information anytime anywhere. • Build an individual relationship between the Non-profit and each visitor. A True Network • A Web site can be the nexus of communication that allow people to connect directly to one another. • Most non-profits are organized around projects bringing together volunteers, beneficiaries, and sponsorships from financial contributors. • Coordinating all projects is a arduous tasks requiring resources and time • Financial sponsors benefit from seeing the projects come to term/advance Network Effect • Using the web allows for cost savings. • Improves communication. – Message boards – Online schedules – Site-publishing tools • Central Project Management Server – centralization of information. • Everyone gains more benefit as more individuals use this network of connections. Specific Solutions • Each group has their own particular interests/questions. • Financial: – What do I want to fund this non-profit? • Volunteers: – Why is this a worthy cause? • Staff: – Who are the current volunteers, financiers, etc…? • Beneficiaries: – Who are the people helping me? • Everyone: – What are the latest developments with current projects? Solutions • Minimum: – Respond to their needs/interests/questions • Enhancements: – ability to sign up for projects in a place where all team members can coordinate, participate, and record project developments for future reference. Example Valuable Company Sites • Company sites must address the needs of many audiences, but a site that does not balance these needs in proportion to the audience will not succeed. • Company sites engage, sell, support, promote, inform, recruit • Reinforces brand recognition • Give the largest groups priority (95-5 rule) Balance • Trade-off between communication & differentiation. • Navigation tools to find what they seek. 3 observations • Clear First Read: – Logo top left hand corner – Up-front value proposition • Focus your design on phrases that people normally scan: – use succinct phrases • Audience is comprised of many groups and subgroups: – Each need answers to their particular questions – Caveat: 95-5 rule Targeting • Everyone: – What does this cie do? • Customers: – How do I buy the products & services? • Partners: – What would a partnership offer my company? • Investors: – What is the financial performance of the cie? • Employees: – How can I apply? Convenience • What makes sense to people internal may not make sense to its customers Solutions • Dedicate 95% of the area and links to the visitor groups that account for 95% of the total visitor population: – Provides clear value proposition • Balance space for your branding against the navigation needs of your target audience. • Provide effective search capabilities: – Multiple ways to navigate. • Communication: – Use familiar language targeted to the target audience • 2 click: – Get to where you are going in about 2 clicks. • Value-add services: – Email subscriptions – Newsletters – Job postings Educational Forums • Promote Learning by providing a way to publicize using New Mosaics, community conferences, deliver online learning and research tools, and online courses. • Problem: Being able to bring together students, parents, mentors, alumni, and educators to the site. What Can be done? • Provide news and information for students, potential students, parents, mentors, and teachers that help coordinate offline activities. • Building a common forum among these groups to allow for appropriate interaction depending on the maturity level. • Satisfying each group’s different needs. Other Solutions • Basic Educational Forums: using a portaltype approach that allows multiple ways to get to information. • Advanced Educational Forums: Online interaction between groups through Secure connection by using user/pass authentication. • Example:http://jmsb.concordia.ca/login Example Web Apps that Work • Web Services that are sold online rather than in a store. • They get customers up and running without time-consuming and costly software installation, etc. • Customers use these for real work often for hours every day. Web Apps • Problem: Customers will want to try before they buy. – Provide lots of information about your service. (value proposition, screenshots, etc.) – Allow for a trial account. – MAKE SURE IT IS VERY USER-FRIENDLY. People don’t always want to make time to learn Web Apps. They’ll just look for another one that is better. Web Apps • Problem: Latency on the Web. Customers get impatient, frustrated, want to cancel the service! – Offer informative feedback (status info like ...loading… please wait…) – Design pages to be fast loading. Overall • Offer Abundant Help • Make Security and Privacy Tight – Information hosted is confidential • Support Different Roles – Management, operational, administrative, etc. Enabling Intranets • Support the internal work of an organization. • Problem: the need to have more productive employees, but employees have new responsibilities over time and should not have to learn new computing systems to carry out their new responsibilities. Intranet must have’s • Personalized Views (permissions): not all information should be accessible to all members of the organization. • Support Workflows: Filling out a claim form which is automatically sent to the manager or department that handles those claims. (I.e. insurance claim, expense reports, etc.) Overall • Consistent look and feel (support employee learning by using consistent terminology) • Establish Policies on new Content • Provide simple ways to add new Content • Start off with a few modules and then take small steps forward adding new modules. • Provide a Secure Area