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Capacity Building:
New Emergent Markets 2010 and Beyond:
Opportunities and Challenges
“The future is not the result of choices among
existing paths in the present.
“It is a place that is created - first, created in
the mind and will; second, created in the
Walt Disney, film-maker
what is the creative economy?
6-8% of employment
7-11% of GDP
45% of jobs
70% of new jobs
- the tipping point
The Lord of the Rings
J. R. R. Tolkien
Peter Jackson
Stephen Regelous
Nate Wittasek
The Lord of the Rings
“squat, broad, flat-nosed, sallow-skinned, with
wide mouths and slant eyes ... degraded and
- J. R. R. Tolkien describing the orcs
Three stages
1. Everyone is creative
(“creative”, not talented)
Three stages
2. Creativity needs freedom
Three stages
3. Freedom needs markets
Market Foundations
(The Policy Audit)
Education and Learning*
Knowledge Networking
Added Value*
Intellectual Property*
Sector Regulation
Education and Learning
Education ≠ Learning
“The capacity to learn”
Digital Media
Search, Copy, Mix and Learn
easiest in
cities and
digital media
Added Value
Farm gate commodity: 0%
Apple iPhone4: 0-70% ?
art, design: 100%
(less opportunity costs)
 logistics, retail
Intellectual Property
Copyright is a compromise
between ownership and access
Is the national IP office well-resourced for this
Collaborative policy-making.
Data, research and networking.
Listen to the people who are creative…
Social Issues
How do we encourage the individual voice?
What is the right balance
- between the individual voice and group power?
- between novelty and stability?
thank you
[email protected]