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FILM
Strategic Priorities for the Western Cape Film Sector
2015/16 to 2019/20
Draft 2, July 2014
Cape Town |
Labeeqah Schuurman|
Content
1. Global Economic Impact
2. Film Performance
3. National
4. Provincial Strategic Objective 1 and the Department of Economic
Development and Tourism (DEDAT)
5. Western Cape Strategic Film Growth Priorities
6. 15/16 – 19/20 Key Deliverables
© Western Cape Government 2012 |
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1. Global Economic Impact
Over the next five years, PwC estimates global
consumer spending on filmed entertainment is
expected to grow at 5.9% compound annual rate,
reaching US$114.8 billion in 2015 from $86.2 billion in
2010.
Michael Paterson, partner in PwC’s Entertainment
and Media practice, says, “Revenues for filmed
entertainment will be fuelled by the youth market and
a variety of options for consumers to access movies.
Watching movies on line and via mobile devices will
supplement box office spending on filmed
entertainment.”
© Western Cape Government 2012 |
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2. Film Performance
NFVF conducted an economic baseline study to
measure: the size of the industry, its contribution to the
Gross Domestic Product (GDP), employment figures
and the multiplier effect. The Deloitte study revealed
the following:
• Over the last six years, the SA film industry posted
an exponential growth of 84%.
• In 2012/2013, the year under review the industry
contributed R3.5 billion to the country’s GDP.
• The industry more than pays for itself with a
delivery back to SARS with more than R670 million,
with about R420 million above what the dti pays in
the form of film incentives.
•
The industry created more than 25 000 full-time
equivalent jobs.
• The industry has an economic multiplier effect of
2.89.
© Western Cape Government 2012 |
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3.1
National
The mandate of the NFVF, as set out in
Section 3 of the NFVF Act is:
1. To promote and develop the film
and video industry.
2. To provide and encourage the
provision of, opportunities for persons,
especially from disadvantaged
communities, to get involved in the
film and video industry.
3. To encourage the development
and distribution of local film and video
products.
4. To support the nurturing and
development of and access to the
film and video industry.
5. To address historical imbalances in
the infrastructure and distribution of
skills and resources in the film and
video industry.
.
© Western Cape Government 2012 |
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3.2
National
Vision:
To strive for a quality South African Film and Video Industry that is representative of
the nation, commercially viable and encourages development.
Strategic outcome orientated goals:
1. Increase training and development opportunities.
2. Develop appropriate policy interventions for the South African film industry.
3. Increase volume of films produced and ensure equitable access to the film
industry.
4. Create awareness of film opportunities and access to film and video products
among all South Africans.
5. Fulfil statutory and governance obligations of the NFVF as set out in relevant
legislation.
© Western Cape Government 2012 |
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4.1
Provincial Strategic Objective 1 and the Department
of Economic Development and Tourism (DEDAT)
Meta-cog PSP 2009-2014
© Western Cape Government 2012 |
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4.2
Provincial Strategic Objective 1 and the Department
of Economic Development and Tourism
Vision:
The Department of Economic Development and Tourism's vision is a Western Cape
that has a vibrant, innovative, and sustainable economy, characterised by growth,
employment and equitable opportunities, and built on the full potential of all.
Goal:
Our goal is to create the opportunities for businesses and citizens to grow the
economy and employment. This will be achieved by embracing five key focus
areas:
© Western Cape Government 2012 |
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5.1
Western Cape Strategic Film Growth Priorities
Provincial Strategic Objective 1: Creating opportunities for growth and jobs states
that one of the comparative advantages of the Western Cape is a “thriving
international tourism industry with strong links to the creative and cultural sectors”.
The Western Cape Government’s “growth strategy is based on the province’s
comparative advantages. This involves a combination of knowledge intensity,
cultural activity, multi-dimensional tourism, lifestyle attractiveness and location”.
The Department of Economic Development and Tourism has the statutory and
legislative provincial mandate for tourism, trade and investment promotion.
It provides strategic direction, facilitation and implementation of initiatives to
ensure that there is economic growth and job creation in the film sector.
Film sector implementation is effected in the Wesgro public entity (The Tourism,
Trade and Investment Promotion Act, as amended in 2013).
© Western Cape Government 2012 |
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5.2
Western Cape Strategic Film Growth Priorities
Film Growth Vision:
Our vision is a Western Cape that has a vibrant, innovative, and sustainable
economy, characterised by growth, employment and equitable opportunities,
and built on the full potential of all for the Film sector.
We are aligned to the vision of the NFVF which is “to strive for a quality South
African Film and Video Industry that is representative of the nation, commercially
viable and encourages development”.
Targets:
To firmly establish a globally competitive film industry by 2020 in the Western Cape.
© Western Cape Government 2012 |
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5.3
Western Cape Strategic Film Growth Priorities
Strategic Objectives:
1) To implement a 5-year demand-led film and media growth strategy.
2) To maximise inward and outward market access to strengthen the Western
Cape’s position as film friendly destination.
3) To investigate and support upskilling opportunities of film businesses to
contribute to the global competitiveness of the sector.
© Western Cape Government 2012 |
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5.4
Western Cape Strategic Film Growth Priorities
1) To implement a 5-year demand-led film and media growth strategy.
• In collaboration with Wesgro, City of Cape Town, Cape Town Film Studios, MICT
SETA, NFVF the dti and the private sector, regular engagements on
development of the sector and key strategic issues for the Western Cape.
• Focused engagement with Cape Town Film Studios for investment purposes in
long film, TV productions and other opportunities.
• Signed Agreements in place with key partners (for example, NFVF, Brand South
Africa, dti and Regions) which will drive investment and growth.
• Addressing industry blockages with relevant stakeholders on a case-by-case
basis. Targeted Engagements addressing industry blockages, such as visa
issues. Further identification of blockages and barriers to growth will be
identified and addressed.
• Establishing and coordinating market research to reflect sector status,
opportunities and risks.
• Ensuring effective and integrated film and media planning that includes
providing the relevant provincial strategy and policy, with alignment to
national and local government.
© Western Cape Government 2012 |
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5.5
Western Cape Strategic Film Growth Priorities
2) To maximise inward and outward market access to strengthen the Western
Cape’s position as film and media friendly destination.
• Focused and directed trade and investment missions in collaboration with the
dti, NFVF and relevant organisations.
• Market the Western Cape as a film destination in collaboration with tourism
destination marketing effort, together with established partnerships.
3) To investigate and support upskilling opportunities of film and media businesses
to contribute to the global competitiveness of the sector.
• EDP3 film training for producers in collaboration with established and identified
opportunities as they arise.
• Facilitate business-to-business meetings.
© Western Cape Government 2012 |
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6.
15/16 – 19/20 Key Deliverables
1. Tourism, Arts and Entertainment Film plenary sessions and targeted stakeholder
engagements.
2. Signed Agreements in place and implementation monitored, with renewals
effected when necessary.
3. Updated film and media strategic plans.
4. Annual Film and Media market research.
5. Developing, producing and distributing film and media marketing collateral.
6. Supporting outward missions in collaboration with partners.
7. Exporter Development Programmes for film and media.
8. Targeted business-to-business film and media opportunities.
© Western Cape Government 2012 |
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Contact Us
Labeeqah Schuurman
Chief Director: Tourism, Arts and Entertainment
Tel: +27 (0)21 483-8759
Fax: +27 (0)21 483-8776
[email protected]
www.westerncape.gov.za
80 St Georges Mall, NBS Waldorf Building, 8001
Cape Town