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Partner Marketing Peter W. Mengel Benefits for the Partner ? Support by InterSystems InterSystems is strong in Partnerships Support by InterSystems PR • InterSystems supports you with • PR agency & photo studio • Re-prints of user-/success stories • Press-releases for • • • • • Closure of partnership contracts Closure of end-user contracts Closure of software projects News from the partner (solution or company) Success stories Fairs & Events • • • • • • • • • Booth leasing: Sub-exhibitor and advertising fee Entry in fair catalog, Exhibitor identification cards Exclusive use for partner of x workstations & meeting area Panel for the partner inclusive labeling & logo Joint invitation & press-releases Organization of journalist meetings Complete infrastructure & service Lead coverage Follow-up of your contacts via eMail, mail & telesales Fairs & Events • Extraction 2006 • • • • • • • • • • • • CeBIT BI-Forum, Wien BI-Forum, Frankfurt dotnetpro.persistence.day Symposium Germany Symposium Czech Rep. Symposium Russia Symposium Switzerland Orbit iEX Kampus ITeG HIMs Partner Portals • Caché Application Partner Catalog • Web-service for our partners • End-user search for solutions • www.InterSystems.cz • Partner Communication Portal (in preparation) • • • • Support of partner-2-partner communication Presentation of partner & his solution/s Search for complementary solutions InterSystems is mediator in partner-2-partner communication Caché Campus Program • Projects by students • Internship- and/or graduate placement/mediation • Partner of hundreds of universities • Academic Projects • Universities partnering with you Training / Certified Caché Expert • Special trainings for employees of the partner • Varying applications of Caché • e-Learning - live: interactive class room • Webcasts • Certified Caché Expert Award • Education of employees of the partner • Certified Caché Developer • Certified Caché System Administrator Marketing Materials • All materials from the Partner-Marketing-Kit • Broschures • Reprints • Simply fax the order form InterSystems is strong in Partnerships Advertising - Awareness for End-Users Business Magazines Horizontal & Vertical Developer Magazines Horizontal PR - vertical & horizontal Campaigs with Partners • Joined campaigns to win end-users for you • • • • • • Target market adress profiling support (buying-center inclusive) Business meetings, roundtables Seminars & roadshows Focused „named account“ campaigns Direkt marketing campaigns with professional telesales Online campaign controlling via campaign portal Synergies - Marketing connects Partner Solution Partner Solution Ensemble InterSystems connects Partners System Integrator Partner Solution Partner Solution Ensemble InterSystems creates Solutions Synergies - Marketing connects Your applications are universal connected to • other applications • other users • business processes • customers, vendors, partners … Key to Success! Excellent Products Close Partnership Thank You ! [email protected]