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Game Changing Revenue Generation with AdCopper About the Speaker • • • • • • J.C. Utter – Co-founder and CEO of ImageStream 16 years experience as product manager Published in Linux Journal, CPCI Systems, and others Conference speaker at WISPA, FISPA and others Led development of the WISPA CALEA standard Serves on the WISPA PR committee @ Service Provider Forum 2011 About the Company • • • • • • • Founded in 1995, shipped the first Linux router in 1999 Developed the first driver components for Linux called Inetics™ Extensive experience with military and telecom OEMs Ruggedized routers for harsh environments Virtual routers and cloud applications for ISPs New AdCopper™ revenue solution Customers in over 90 countries @ Service Provider Forum 2011 Highlighted Applications Cloud Services QoS Service Provider IPv6 DSL Aggregation & Premise Bonding @ Service Provider Forum 2011 The Problem • • • • • Video services like NetFlix and Hulu are growing fast ISP bandwidth use and costs are increasing rapidly Subscriber price for Internet access is stable or falling Some ISPs can’t afford bandwidth needed to compete All ISPs would like an easy way to make more money @ Service Provider Forum 2011 The Solution • • • • • • Turning up additional bandwidth costs money ISPs can pay for these costs with new revenue AdCopper™ offers a powerful and exciting solution It retargets remnant ads on high-profile Web sites It increases ad value with hyperlocalization AdCopper empowers ISPs to make more money @ Service Provider Forum 2011 Internet Advertising Trends “Online and interactive advertising revenues are expected to climb to $42.5 billion by 2015.” “Hyperlocal marketing is growing by a compounded annual growth rate of 14.4%.” – BIA/Kesley @ Service Provider Forum 2011 The Challenge Advertisers Ad Networks Publishers How Do Internet Service Providers Fit into the Puzzle? @ Service Provider Forum 2011 The Challenge Advertisers Ad Networks How Do Internet Service Providers Fit into the Puzzle? Publishers Service Providers @ Service Provider Forum 2011 The Answer is Hyperlocal Marketing Hyperlocal Marketing: The process of retargeting Web advertising to drive Local and Relevant content to a Specific location or demographic. @ Service Provider Forum 2011 Why Hyperlocal Marketing? Service providers are in a unique position to increase the value of Web advertising by associating subscriber location with ad traffic. @ Service Provider Forum 2011 The Partnership + Carrier Grade • • • • • AdCopper uses ImageStream and MyTurf technology Advanced router integration by ImageStream Carrier grade hardware & topologies by ImageStream Unique ad retargeting system by MyTurf Ad sales portal, network & management by MyTurf @ Service Provider Forum 2011 Seamless End-User Experience Local Ad Local Ad Local Ad Local Ad Completely Legal and Private • • • • • • Ad rights have always belonged to network owners All methods are widely used on the Internet Indemnification eliminates operator risk Terms of Service used to claim advertising rights Absolutely no cookies or modification of HTML No private information is collected or disseminated @ Service Provider Forum 2011 Real Revenue Example ROI Number of Subscribers Ads Served/Month Avg Retail Ad Rate Total Ad Revenue Month 1 2 3 4 5 6 Monthly % Ads Sold 5% 10% 20% 30% 50% 75% 5,000 18,913,314 $10/1000ads $71,869 Monthly Ad Revenue $ 1,891 $ 3,782 $ 7,565 $ 11,348 $ 18,913 $ 28,370 Monthly ARPU $ 0.38 $ 0.76 $ 1.51 $ 2.27 $ 3.78 $ 5.67 @ Service Provider Forum 2011 AdCopper Makes It Possible • • • • • • • Lay claim to the advertising rights on your network Generate ad revenue from your web traffic Make even more selling ads to local businesses Differentiate your services with ad bundles Increase ad value through hyperlocalization Carrier grade hardware and topologies Totally transparent and legal @ Service Provider Forum 2011 Decision Points • Low-cost, high-performance, flexible Linux routing platform • Guaranteed interoperability and wire-speed throughput • Best-in-class QoS and peer-to-peer traffic control • Full range of data and voice interface cards • Support for cloud services applications • Integrated CALEA intercept support • DSL aggregation with ATM or L2TP • Free software upgrades for life • AdCopper™ revenue system • Advanced IPv6 support ImageStream routers are trusted by thousands of organizations worldwide. @ Service Provider Forum 2011 Thank you!