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POLITICAL COMMUNICATION EMMA SVENSSON [email protected] POLITICAL COMMUNICATION • Rhetorical analysis of public political discourse: source of political message & the message itself • Propaganda: state/leaders influence publics ”Who says what in which channel to whom with what effects?” (Lasswell, 1927) • Voting studies (US): what effects voters? (The People´s Choice, 1944) • Mass media effects: almighty minimal effects powerful, medium effects • Agenda-setting: press-government (Lippmann, 1922) ”may not be successful much of the time in telling people what to think, but it is stunningly successful in telling people what to think about” (Cohen, 1963) POLITICAL COMMUNICATION POLITICAL ACTORS MEDIA ACTORS VOTERS/ CITIZENS POLITICAL COMMUNICATION POLITICAL ACTORS MEDIA ACTORS • What the relationship is characterized by: who’s in power • Agenda setting • Framing • Media logic, newsworthiness & political logic POLITICAL COMMUNICATION MEDIA ACTORS VOTERS/ CITIZENS • Mediated society • Media effects • Media malaise or a virtuos circle • Agenda setting • Framing • Citizens media behavior and media consumption POLITICAL COMMUNICATION POLITICAL ACTORS • Strategic political communication • Political marketing • Election campaigns • (Political public relations) • Professionalization • Product-, sales- market • Voter behavior VOTERS/ CITIZENS MY RESEARCH • Following an election campaign process: How implement the campaign communication? • Party org. + youth org. + student org. • National, local level
