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Transcript
POLITICAL
COMMUNICATION
EMMA SVENSSON
[email protected]
POLITICAL COMMUNICATION
• Rhetorical analysis of public political discourse: source of
political message & the message itself
• Propaganda: state/leaders influence publics
”Who says what in which channel to whom with what
effects?” (Lasswell, 1927)
• Voting studies (US): what effects voters? (The People´s
Choice, 1944)
• Mass media effects: almighty
minimal effects
powerful, medium effects
• Agenda-setting: press-government (Lippmann, 1922)
”may not be successful much of the time in telling people
what to think, but it is stunningly successful in telling people
what to think about” (Cohen, 1963)
POLITICAL COMMUNICATION
POLITICAL
ACTORS
MEDIA
ACTORS
VOTERS/
CITIZENS
POLITICAL COMMUNICATION
POLITICAL
ACTORS
MEDIA
ACTORS
• What the relationship is
characterized by: who’s
in power
• Agenda setting
• Framing
• Media logic,
newsworthiness &
political logic
POLITICAL COMMUNICATION
MEDIA
ACTORS
VOTERS/
CITIZENS
• Mediated society
• Media effects
• Media malaise or a
virtuos circle
• Agenda setting
• Framing
• Citizens media behavior
and media consumption
POLITICAL COMMUNICATION
POLITICAL
ACTORS
• Strategic political
communication
• Political marketing
• Election campaigns
• (Political public relations)
• Professionalization
• Product-, sales- market
• Voter behavior
VOTERS/
CITIZENS
MY RESEARCH
• Following an election campaign process: How
implement the campaign communication?
• Party org. + youth org. + student org.
• National, local level