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THE VALUE OF SPORT DISCUSSION # 1 • SALARIES OF PROFESSIONAL ATHLETES ARE OUTRAGEOUS AND SHOULD BE CAPPED. DISCUSSION # 2 • COLLEGE ATHLETES IN DIVISION I REVENUE PRODUCING SPORTS BE PAID? Discussion # 3 • “THE GOOD OL’ DAYS?” • WERE THINGS BETTER IN: • • • EDUCATION? MORALITY/CULTURE? TEEN/YOUTH MORALITY? • Malloy et. al’s textbook - What do you think? • Justification • a system for ethical decision making • case studies • Also, context matters • GVIE IT A CHANCE PURPOSE OF UNIT • We posit that recreation and sport managers or specialists need to understand the broader context and changes in these professional fields to be able to form and operate with a moral framework that enhances their ethical behavior. WHAT CONTEXT? • In order to understand sport…we need to view the cultural changes within the context of economic changes. • We cannot understand any history without understanding the politics and power of this (capitalist market economy) global economic force. • “…globalization [brings] more cultures, morals, and ethical codes into contact.” CHARACTERISTIC OF SPORT IN GLOBAL MARKET ECONOMY • FRANCHISES PURCHASED AS PART OF GENERAL EXPANSION • MONOPOLISTIC- LOOK AT WHOLE LEAGUE – NATIONAL VALUE • CORPORATE SPONSORSHIP • INVERSION OF PRODUCTION PYRAMID (E.G. OLYMPICS, COLLEGES) • STADIUMS WITH PUBLIC MONIES • ATHLETES MUST BE VIEWED AS LABORERS. INVERSION OF PRODUCTION PYRAMID • “PERHAPS THE MOST DELETERIOUS EFFECT OF THIS HAS BEEN THE DISPROPORTION OF FUNDS SPENT ON THE ORGANIZATION OF SPORT AS OPPOSED TO THE MONIES GOING TO THE DIRECT PRODUCER, THE ATHLETES.” • Traditionally amateur vs. professional has framed debate over sport. • Perhaps this is really nostalgia or tradition vs. rapid change in the 20th century. • “Sports traditionalists are left with stuff of nostalgia. Their thoughts and discussions are informed by the past….We are inundated with images, words, slogans, myths,…that attempt to take us to that former place in sport.” A NEW LOOK AT PAY FOR ATHLETES • Does this context alter opinions of athletes pay? • Would your reasoning be called “nostalgic” by the authors? • Isn’t DI collegiate sport, professional sport? CONCLUSION • SOCIAL CONTEXT (INCLUDING HISTORY, ECONOMY, CULTURE) IS ESSENTIAL IF WE ARE TO MAKE ETHICAL DECISIONS IN THE FIELD OF SPORT. SPORT AND SOCIETY: THE IMPORTANCE OF SPORT