Download Presentation Overview What is Social Networking?

10/10/2012
The Social Networking Sites Reality: A New Means of Student Communications
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New Means of Student Communications
Presenter: Amy Moncher, Associate Director of Scholarships, DePaul University
Moderator: Steve Queisser, Vice President, Regional Director‐Midwest, EdFinancial
Presentation Overview
• What is Social Networking?
• Options for New Media Forms of Communication
• Who is using it?
• Where do you begin?
• Open Discussion
What is Social Networking?
• The grouping of individuals into specific groups, communities or subdivisions.
• Social Media Revolution 2012
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New Media Forms of Communication • Social Networking Sites
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Facebook
Google Plus
Twitter
Tumblr
• Instant Messaging
– Internal/External
• Texting
• Blogging
• Intranet
– Internal/External
Everyone Is Doing It!
• Businesses
• Students • Institutions
– Surge of Online Student Populations
*Over 800 million users on Facebook*
*Over 100 million users on Twitter*
*Google+ predicts 400 million users by 2013*
Examples
• Facebook Pages
– ILASFAA
– DePaul Central
– University of Texas at Austin FA – Page Search for Ideas
• Twitter
– DePaul Central Twitter
– MSU FA Twitter
• Do your own page surfing
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Where Do You Begin?
It is all about the research…
• social networks review
• social networking Top Ten reviews
Researching Process •
Important considerations:
– Does my school or any other offices at my school utilize any sites to communicate with students?
– Is there anyone at my school who currently runs a site that could provide me with information?
– Regulations/guideline?
– What sites am I or my staff most familiar with?
– What sites do students utilize the most?
– Who will be responsible for monitoring the content of the site?
– Consider a student focus group for feedback
Prep for Implementation
• Begin with one site • Consider you/your staff’s availability to work and manage the site
• Familiarize yourself with legalities at your school, rules of uniformity and site security
• Determine what features the site has, what will you utilize and what you will not use
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Communication is Key
• Talk to your Colleagues!
• Find out what other Financial Aid or Student Service offices are doing
• What do their sites look like?
• What is working or not working for them?
• What works for your student demographic?
Don’t Forget…
• Social Media/New Media are often not mass communication forums, there generally is a targeted or voluntary audience.
• Is your office prepared to serve students on their terms and in their timeframe?
• Be Prepared before you launch it!
• Discussion/Questions
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