Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Let's globalize the fight against advertising Ads are weapons of mass propaganda Advertisemnts propagate an ideological conformism that destroys the multicultural wealth of the world. Around 500 billion US dollars are spent on advertisements per year worldwide making it the second budget after military spending. The mental enslavement it causes is invading the planet. Publicists have a global strategy and that is why the fight against the advertisement system should also be global. Multinational companies and publicists work relentlessly to identify new groups of buyers. Following this first phase, marketing is regularly studied and fed. With new technologies (including mobile phones),, the worldwide collection of personal information is growing dangerously. Northern markets being saturated (or impoverished), multinational groups will sell their excess stock along with their dangerous conformism to the Third World. Advertisemnts serve neocolonialism One of the greatest dangers of advertisements is that they sell a way of life even more than they sell products. « While here in the North, advertisements have the effect of shutting our eyes to the realities of the Third World, over there, they emphasize a fictional prestige of occidental life in the eyes of the poor masses. » François Brune Not only do advertisements hide the uncomfortable truths of North/South relations, the causes of misery and those of over-exploitation of natural resources, but they also act as the most efficient support for multinational companies that grow richer from the consequences and/or from poverty: exploited workers, voyeuristic tourism, polluting industries, stocking of lethal waste...' . Résistance à l'agression publicitaire (RAP) [email protected] – http://mondialisons.antipub.org Let's globalize the fight against advertising Call for a yearly day of action against the avertising propaganda Two years ago, RAP launched an international network dedicated to the fight against advertisements. Today we are taking the initiative of creating a global day of action againts the advertisements' propoganda on the 25th of March 2015, at the World Social Forum (WSF). Let us act on March 25 On that day you are invited as individuals or within groups to organize an action★ in echo to this call: cover billboards, add a poetic touch to the public space... and why not convert those modern billboards into modern palaver? ★ Before any action, study the legal situation of your country You can take a picture in front of a billboard that has been turned into a place of free and artistic expression (while hiding the advertisements). Some ideas of actions : http://antipub.org/spip.php?article309 The goal is to render visible by all the contestation of the advertisements system on a global scale and demand the right to free reception (which is the twin of free speech) so as to stop the invasion of advertisements. Partcipations and contributions will be organized during the World Social Forum (establishing of contacts, raising awareness, group work so as to shape this global day of action...). Join the process, sign up on our website ! RAP – La Teinturerie 24, rue de la Chine 75020 Paris – France +33 1 43 66 02 04 Tuesdays and Wednesdays 10:00 → 13:00 14:00 → 18:00 Fax : +33 1 43 66 03 10 . Résistance à l'agression publicitaire (RAP) [email protected] – http://mondialisons.antipub.org