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Divercity, a finalist in the FIP Awards Divercity recently obtained recognition in the category of Experiential Marketing, granted by the Festival Iberoamericano de Promociones & Eventos -FIP– which analyzes and rewards with Gold Crystal, Silver Crystal and Bronze Crystal awards the best ideas about new marketing tools, in 85 categories. The event, which takes place since 1998, qualified Divercity as a finalist, along with two other competitors, thanks to an innovative invitation of the V Seminar on Experiential Marketing. Congratulations on this important recognition. Name of the Campaign Bon Bon Bum Blackberry Rosa de Jericó Direct Mailing – Seminar on Direct Marketing Experiential Marketing Victoria’s Bicentenary / Alejandro Fernández Company / Brand Agency Country Bon Bon Bum S&C Colombia Divercity SSA Publicidad Colombia Cerveza Victoria ADNOW Mexico