Download Scott Daly, Creative Director, Word Slinger, and Marketing Pro

Scott Daly, Creative Director, Word Slinger, and Marketing Pro
flintandsteelstudio.com | email: [email protected] | voicemail: 240.315.6852
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Innovative marketing professional and visual storyteller with 10+ years of experience in the direction and execution of
creative services for web, mobile, and print media. Always sharpening my pen (or stylus), my craft includes: copywriting &
content development, web/graphic design, front-end coding, marketing strategy, campaign optimization & usability testing,
analytics, SEO/SEM, quality assurance, branding, video, illustration, and more to create engaging, optimal experiences.
The right message in the right mind makes a mark. I sling weaponized words and rock-solidly designed web
experiences to bullseye audiences and topple even the most goliath of projects. Point blanc direct marketing, hip slinging
for rush jobs, shotgun (general audience), and sniping (pinpoint targeted) varieties of campaign strategy and creation are
in my holster. Whether you’re in the Alamo surrounded by competitors, or if you’ve got a long shot of a product to launch,
my marketing marksmanship will keep your goals in the crosshairs and shoot the socks right off your customers. Yes sir!
My standout talent is that I am a connector: bonding brand USP with the user, melding the message with the action,
finding synergies among people, connecting initial products to followup iterations, and syncing ideas to give more value.
Freelancer; Creative Director/Owner (2007; 2011 – present) @ Flint + Steel Studio, LLC
- Creative design & illustration, content written for users/brands/search engines, and code for web and mobile.
Freelance Clients: Cartesian Interactive, FlowLogic, LIA Insurance, Redbridge Studios, Long Island Musical Theater
Festival, Garden State bioEnterprises, JB Interiors, Indulge Bakery, Business Factory of Frederick, and CSF Marketing.
Pro Bono: Children’s Chorus of Carroll County, Active Cyber, Booktopia, Clevercraft Meetup (organizer/instructor).
Solutions: Brand identity and positioning strategy, fully customized website design/copywriting/coding, landing page split
tests, sales funnels, e-commerce cart integration, digital illustration, social media management, email and autoresponder
creation, campaign management, staff training, new business and marketing strategy consulting, website usability and
SEO audits and on and off-page optimization, print media including brochure mailers and flyer handouts, and more.
In the Works: a writing Masterclass with James Patterson; a network of 49 niche blogs on various platforms targeting
nerds, to be monetized with ads, affiliate links, self-liquidating offers (e-books and other downloadables); 4 sci fi/fantasy
novels; a self-help book on integrity and gift-giving; and a series of interactive children’s e-books promoting imagination.
Freelance Web Designer (11/2011 – 10/2012) @ Marriner Marketing Communications
- Website, landing page, banner, and email designs, copy editing, and web updates. Integral to quality assurance.
Freelance Copywriter, Designer & Consultant (8/2011 – 2/2013) @ Advantage Internet Marketing
- SEO copywriting and blogging, web design, front-end code, and information product and new business consulting.
Creative Designer, Affiliate (2/2010 – 4/2011) @ Adknowledge – 4th Largest Advertising Marketplace (NYC Office)
- Results: Created all-time top revenue generating ads ($3 million+ each) amid worldwide marketplace of thousands.
- Leadership: Managed and gave art direction to freelancer. Trained team and supervisor on tools, CMS, and HTML
code. Recommended fundamental changes to emails that led to huge lift in overall performance. Led initiatives for
affiliate performance boosting promotion ideas, new reporting tools, and enhancements to the CMS, site, and AdStation.
- Created and conducted split tests, custom analytics reports, and optimization on hundreds of affiliate emails, banners,
and landing pages to improve open rate, click-through rate, and conversion rate metrics.
- Served as a versatile interdepartmental resource to design and write web and print sales collateral for Affiliate and
Corporate marketing departments, while coordinating with the Email and Legal teams in other operations.
Web Designer & Copywriter, Usability/Analytics (7/2008 –12/2009) @ Acronym Media – SEM Leader (NYC Office)
- Designed, wrote, coded, and optimized landing pages, sites, emails, animated banners, and magazine ads.
- Conducted split (A/B) and multivariate (MVT) tests, usability audits, and one-on-one research sessions.
- Provided design support for internal collateral: web, Powerpoint, corporate ID, white papers, post cards, and emails.
Copywriter/Designer (5/2007 – 3/2008) @ Inroads, LLC – Full-Service Marketing Firm
- SEO copywriting, design, HTML, Flash, and proposals. Wrote over 70 blog articles, one that was picked up by the WSJ.
Proposal Writer (8/2006 – 3/2007) @ Immersion Active – The 50+ Marketing Agency
- Contributed to project scope, estimation, time tracking, budget analysis, quality assurance, web updates, and user tests.
Internships: Planit (9/2005 – 1/2006, Baltimore, MD). HookMeUp Marketing (6/2004 – 11/2004, Owings Mills, MD).
SKILLS: Adobe CS/CC, Omniture, Corel. HTML5, CSS3, PHP, Javascript. Google Analytics/AdWords. Poser, Daz 3D,
Blender. Final Cut, Keynote, VideoScribe/Tawe. MailChimp. WordPress, Drupal, Blogger, Weebly, Strikingly, HubPages.
EDUCATION/HONORS: Graduated from Loyola College in ’06 with BA in Communications. Sec’y Honors Program.
Pres. Pool Club. Advertising Honors Society. Presidential Scholar. MD Distinguished Scholar. Dean’s List all semesters.
spark creativity, ignite your business