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Promoting Your National College Fair
to Exhibitors and Attendees
Candace Powell Kinard
Chairperson, Philadelphia National College Fair
Richard C. Stackpole, Chairperson
Cincinnati National College Fair
Anika Millhouse, Event Manager
National College Fairs, Special Programs and Services
Pre-Game Show!!
Understanding Who You Are
as a Chairperson
• Leader
• Representative of:
– NACAC / State & Regional/ Affiliates
– Your institution/ Organization
– Yourself professionally – employers, community, etc.
• Potential Mentor to other/younger professionals
• Educator impacting a community of people and
their families (many young people)
Who You Are as a Chairperson
• Consider thinking about the fair as your
business or organization. Entrepreneurial
Spirit!
• Who is on your team? (aka: influencers or
sales people)
• What is gained or earned?
• Have a vision/ mission/ impact statement
– Philadelphia's Fair Mission: To host the best event possible by
serving the institutions and attendees to encourage both to return
to Philadelphia in the future.
Who Do You Serve?
Exhibitors
NACAC
Affiliates/State
& Regional
Students/
Families
Volunteers/
Committee
Promoting
Promoting to Attendees
NACAC:
 Emails, save the dates, printed
mailings, NACAC and facility
website, CVBs, list-servs, phone
marketing, onsite locator, and onsite newspaper
LAC:
 Reach out to city government to
have a “Go to College Week.”
 Revise the counselors list and send
mass emails.
 Use local affiliate’s resources.
 Mass emailing to all K-12 members of
the affiliate to promote the event.
 Using college/high school marketing
teams
 Effective use of press releases and social
media resources
Promoting to Exhibitors
(College Representatives)
NACAC:
 Advertise on NACAC’s website
 Send promotional materials to all
members
 Email last year’s exhibitors
 Social Media outlets
 NCF fee waiver program
 Promote to State/Regional Affiliates
LAC:
 Personal emails
 Reminders
 Affiliate e-mails
 College resources/networks
One Step Further
 Billboards
 Newspaper Ads
 Walk of Education (Be
a Leader Foundation)
 Radio Spots
 Local News interviews
 Social Media
Key Points to Remember
Make it personal
Be detailed
Use resources from NACAC, affiliate, your
network and media
Plan ahead
Ask for help
Questions & Answers
Game Time!!!!!!!!